Referências: |
CRISP-DM 1.0 Step-by-step data mining guide. Pete Chapman (NCR), Julian Cliunton (SPSS), Randy Kerber (NCR), Thomas Khabaza (SPSS), Thomas Reinartz, (DaimlerChrysler), COlin Shearer (SPSS), and Rudiger Wirth (DaimlerChrysler). Editora CRISP-DM Consortium, 2000.Data Mining: Practical Machine Learning Tools and Techniques. Ian H. Witten, Eibe Frank and Mark A. Hall. Editora Morgan Haufmann, 2011.Data Mining Techniques for Marketing, Sales, and Customer Support. Michael J. A. Berry, Gordon Linoff. Editora John Wiley & sons, 1997. |