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Dissertations |
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1
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Aline Soares da Silva
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Information, Discourse, and Power of Digital Platforms: An Analysis of the Discussion on Bill 2630 on Twitter.
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Advisor : SIVALDO PEREIRA DA SILVA
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COMMITTEE MEMBERS :
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CHRISTIANA SOARES DE FREITAS
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ELTON BRUNO BARBOSA PINHEIRO
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JOÃO GUILHERME BASTOS DOS SANTOS
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SIVALDO PEREIRA DA SILVA
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Data: Jan 23, 2024
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Show Abstract
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This master’s thesis examines power struggles in political discussions on digital
platforms. To provide context, it explains the business model of these platforms and their integration into the individual and collective daily lives of users. Subsequently, it combines theories from different authors addressing informational power and the position of Big Techs and digital platforms in these dynamics. It also presents the perspective of some authors about intrinsic power relations, knowledge exploitation, and the extraction of users' surplus value, replicating certain economic logics from colonialism. The distinction between informational power and communicational power is presented, with the latter embedded in discourses. This is complemented with theories from other authors analyzing these processes currently, taking into account new formats of message dissemination. The engagement metrics is examined as a vector of the public sphere and user empowerment as information spreaders on digital platforms, along with the groups formation and collective mobilizations around common interests. The adjustment of mass media vehicles to new formats, retaining strong influence in information diffusion, is also analyzed. In the chosen research subject - the debate on Bill 2630/2020, which establishes the Brazilian Law on Freedom, Responsibility, and Transparency on the Internet, intensively discussed on Twitter during the selected period—these aspects are observed. The dissertation seeks to relate theoretical foundations to specific cases. Notable positions in the platform discussion include official statements from some digital platforms against the Bill on their corporate blogs and a report from Globo TV, addressing the relevance of digital platform regulation, which also gained significant traction in our database. The content is qualitatively and then quantitatively analyzed for its impact on Twitter. A categorical content analysis of the debate on PL 2630/2020 on Twitter over 30 days aims to map the discussion, analyze key topics, identify influential authors, social mobilizations, and emotional processes involved. Tweets are categorized as Alarmist, Informative, Call to Action, Positioning, and Discussion. Analyzing tweets grouped in this way provides a better understanding of some asymmetric power and discourse relations that traverse them, objectively analyzing significant events in the timeline of this debate.
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2
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VANESSA ROSANA SOARES DA SILVA OLIVEIRA
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REPRESENTATIVENESS AND NEW CULTURAL TERRITORIES: INTERFACES AND MOTIVATIONS OF BLACK JOURNALISTS ON INSTAGRAM
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Advisor : DIONE OLIVEIRA MOURA
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COMMITTEE MEMBERS :
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DIONE OLIVEIRA MOURA
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FLORENCE MARIE DRAVET
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LILIANE MARIA MACEDO MACHADO
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LIZIANE SOARES GUAZINA
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Data: Feb 7, 2024
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Show Abstract
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In this study, we aim to comprehend how the engagement of Black female journalists on Instagram positively and/or negatively influences the reduction of the "glass ceiling" these women face. This is a qualitative research integrated with a study on the profile of Black female journalists in Brazil, which has been ongoing since 2016 under the guidance of Professor Dione Oliveira Moura and a team of undergraduate and postgraduate students. The investigation involved conducting interviews in 2023 with Black women who have journalism degrees and use Instagram to showcase their work and amplify their voices on intersectional issues. The theoretical framework utilized to underpin the research addresses crucial themes such as the feminization of the labor market (Yannoulas, 2011), the concepts of the "glass ceiling," horizontal and vertical barriers, and intersectionality (Moura, 2018; Moura; Costa, 2018; Moura, 2019), considerations on Afro-entrepreneurship (Boava, 2006), and the use of Instagram as a new cultural territory (Moura et al., 2018). Exploring the intersection between Black female journalists and Instagram is significant to assess the potential for reducing or overcoming the persistent horizontal barriers in contemporary times. The results were analyzed through thematic categorical content analysis and revealed that, while not all interviewees use Instagram as their primary source of income, there is a consensus in recognizing the platform as a fundamental means to propel their careers, strengthen racial issues related to the "glass ceiling," inspire other Black women to use their voices, and secure professional opportunities aligned with their aspirations, academic background, and journalism experience. In addition to contributing to academic literature and encouraging further research addressing essential issues related to the "glass ceiling," this dissertation identified various future directions that can be pursued to alleviate barriers leading the majority of society to overlook highly qualified Black women.
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3
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Cássio Fernandes de Oliveira
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Images of a Disfigured Fable: Domestic Positions and Fabulations of History from Glenda Earl's Family Album
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Advisor : GABRIELA PEREIRA DE FREITAS
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COMMITTEE MEMBERS :
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FELIPE DA SILVA POLYDORO
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GABRIELA PEREIRA DE FREITAS
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PABLO GONCALO PIRES DE CAMPOS MARTINS
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Patricia Furtado Mendes Machado
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Data: Feb 28, 2024
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Show Abstract
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The present research embraces the analysis of a family photo album. Its author, Glenda Earl, arrived in Brazil, more precisely in the west of Bahia, in the 1970s, in the wake of a migration that brought thousands of North American families to the country attracted by the possibility of cheap and productive land. This movement took place in the context of the military dictatorship, which indirectly encouraged illegal possession of land as part of an expansionist project of occupation of the country.
The images in Glenda's photo album cover a timeline of almost 30 years (1973-2000) when she registered her family's life in the country, going through several important historical episodes. This research seeks to understand the properties of these domestic images by the constitution of a heterogeneous archive that allows us to see from it numerous reliefs. First, how it is constituted as a domestic practice of archiving; Secondly, as we can also see a political denunciation of the occupation and colonization of this territory that will become one of the largest monoculture areas in the world. Finally, and most fundamentally, the investigation turns to perceive the historicization not of the events, but of the body that experiences the events, as well as its condition of production of images.
Finally, the research seeks to relate Glenda Earl's family album, as well as the support of the album in general, as a practice of a history produced by women based on a positional system capable of creating new ontologies of archiving.This archive, as a practice of a domestic topology, of women, would no longer be circumscribed to an idea of domestic imaginary as a relationship of precariousness and absence. On the contrary, what is sought, in the course of these images, is to map meanings of potentialities.
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4
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Maria Antônia Diogo Perdigão
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The Black Voice in the Mainstream Media: An Analysis of the Coverage of Black Female Parliamentarians Elected in 2018 on the News Portals of O Globo and Folha de S. Paulo
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Advisor : DIONE OLIVEIRA MOURA
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COMMITTEE MEMBERS :
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MARIA APARECIDA DE OLIVEIRA LOPES
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DIONE OLIVEIRA MOURA
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LIZIANE SOARES GUAZINA
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Paula Melani Rocha
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Data: Feb 28, 2024
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Show Abstract
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How often do Black female federal deputies gain visibility in major newspapers, and on which subjects do they speak when featured by the mainstream media? Grounded in the Gramscian perspective that the press, although not the sole factor,
is considered one of the most dynamic ideological apparatuses in the struggle for hegemony in society, this research examined the visibility of Black female federal deputies elected in 2018 on the news portals of Jornal O Globo and Folha de S. Paulo in the years 2019 and 2020. The aim was to identify how Black women, holding political mandates in the federal legislature, are represented on these portals that report daily on political events in the National Congress. Adopting Laurence Bardin's Content Analysis (CA) as the methodology, the results of this study allow for the observation of whether Black individuals are reliable sources for major newspapers when addressing issues beyond the racial agenda. Additionally, it investigates whether traditional media is committed to reducing racial inequality in Brazil, especially regarding the underrepresentation of Black women in politics.
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5
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Arthur Silva Barbosa
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Dystopian images in the contemporary cinema of the country of the future.
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Advisor : CLAUDIA GUILMAR LINHARES SANZ
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COMMITTEE MEMBERS :
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CLAUDIA GUILMAR LINHARES SANZ
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FATIMA LUCILIA VIDAL RODRIGUES
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NICOLE SANCHOTENE FREIRE DA COSTA
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RAINRI BACK DOS SANTOS
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Data: Feb 29, 2024
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Show Abstract
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This research investigates the trend present in contemporary Brazilian film production to depict speculative futures; thus, it reflects with cinema by considering its peculiarities in materializing concerns of a specific era, such as the way in which the future is conceived in contemporary times. The specificities in dealing with images in Brazilian cinema and the sense of futurity are observed with the manifestation of themes that traverse these ideas, such as the concepts of utopia and dystopia, and the hegemonic logics that permeate the present time. The aim is, therefore, to scrutinize the relationships and meanings produced through the intersection of the themes mentioned above and concepts in our times; to understand how meanings are products of the articulation of such issues, as they are producers of them. Specifically, the study seeks to perceive how the idea of the future in Brazil is/can be affected by hegemonic reasons and how it manifests in cinematic images. We relate the sense of futurity to a supposed hijacking of expectations stemming from the conception of neoliberal rationality, striving to comprehend how affects are produced and reproduced within these expectations. The conjecture is that, through discourses and non-discursive practices (among which, cinema itself) of hegemonic logics, maintaining an unalterable future perpetuates these same logics. Therefore, we approach it from a genealogical perspective, investigating the manifestations and transformations of themes and concepts in history and our times – how they articulate with changes and fluctuations in discourses, knowledge, powers, cultures, etc. What is perceived, initially, is a paradox of images, often intentionally counter-hegemonic, being absorbed, "pre-incorporated," or neutralized in the face of their own object of criticism.
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6
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Ane Cristine da Silva
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FACTORS THAT INTERFERE WITH THE INTERNAL COMMUNICATION OF A PUBLIC BODY: A CASE STUDY OF THE NATIONAL SECRETARIAT OF PENAL POLICIES
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Advisor : JOAO JOSE AZEVEDO CURVELLO
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COMMITTEE MEMBERS :
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JOAO JOSE AZEVEDO CURVELLO
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FELIPE DA SILVA POLYDORO
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Alexandre Schirmer Kieling
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Robson Borges Dias
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Data: May 29, 2024
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Show Abstract
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This dissertation aims to analyze how public agents from the National Secretariat for Penal Policies (SENAPPEN), formerly the National Penitentiary Department (Depen), an agency of the Federal Executive, evaluate the agency's internal communication. To this end, the quality and quantity of information disclosed were analyzed; the means of communication used; and interpersonal relationships, at the Intrapersonal, Interpersonal, Organizational and Technological levels. Furthermore, the research aims to identify possible barriers that interfere with the institution's Internal Communication. For the dissertation, we used fundamental elements and concepts about analytical thinking, systemic thinking and social systems by Niklas Luhmann (2006; 2016) as a theoretical framework as primary sources of research on this subject. Furthermore, we also included authors/commentators who studied the primary source, such as Neves (2015); and Kasper (2020); used here, in this context, as secondary sources. Regarding internal communication and communication at work, terms that we will use as synonyms, general conceptual research was carried out whose main author is Margarida Kunsch (2003; 2010). Kunsch also supported important concepts for research such as the “human dimension in organizational communication”, “communication barriers” and the types of communication and primary influences on the transmission of information. Concepts from researchers Follet (1997), Baldissera (2011) were also used; Curvello (2005); Figaro (2008); Oliveira and Paula (2010; 2011). The quantitative method was also used, constructed using a research form, which had 54 questions. The results were obtained from voluntary responses and analyzed in 3 stages. The first stage was the descriptive evaluation of the data obtained from Psychometric Cartography adapted for this study, in which the respondents were able to evaluate what was questioned from a terrible context (grade 1) to an excellent context (grade 10). In the second stage of the analysis, we gathered data based on Thayer's (1967) levels: Intrapersonal, Interpersonal, Organizational and Technological. In the third, communication barriers were identified, according to Kunsch (2003), the indexes had an “unsatisfactory” evaluation or an average score with a negative trend. This dissertation can be considered a development of the research carried out by SENAPPEN and with the support of the Department of Social and Work Psychology of the Institute of Psychology of the University of Brasília (IP-UNB), in 2022, and found that communication between employees is a factor which hinders socio-professional relations in the aforementioned Secretariat. Thus, this study can collaborate with the agency to improve the relationship between workers and between the institution and its internal public, such as interpersonal relationships, organizational issues that impact public agents, as well as the use of technological tools used to communicate with this public. public, in addition to providing an improvement in the organizational environment, productivity, commitment and quality of life at work.
As a result of the quantitative research carried out at the National Secretariat of Penal Policies, the public agents interviewed considered the body's internal communication, in most items, with an average rating – neither very satisfactory nor very unsatisfactory. However, on the following specific points: how people's work compares; how work problems are being resolved; about benefits and payments; the extent to which efforts are recognized; information about departmental policies and objectives, government actions affecting the industry, government relations, budget and financial status; information about the institution's operations or failures; the degree of knowledge about what other colleagues do; people's ability as communicators and the extent to which conflicts are handled appropriately - were assessed with a negative or unsatisfactory average rating.
In this research, we also concluded that the way in which the body was constituted, the vivid historical processes, the positioning and social vision we have of it and the influence of other external institutions are also capable of affecting internal communicative processes. In the context of public organizations, even the way people management operates also causes complexity in work relationships that directly interfere with the worker's other relationships. And this complexity between employee and employer is reinforced, which in the case of entry into public service, begins with the selection process, a relationship between the future employee and all stages of the competition and the institution.
Therefore, there is complexity in the communication relationships that occur within an entity that must be demonstrated broadly and at different points.
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7
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Leonardo Caldas Vargas
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Gentil of Orocongo – a fabulation study beyond the hegemonic imaginary
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Advisor : GABRIELA PEREIRA DE FREITAS
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COMMITTEE MEMBERS :
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GABRIELA PEREIRA DE FREITAS
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FABIOLA ORLANDO CALAZANS MACHADO
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GUSTAVO DE CASTRO DA SILVA
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ALEXSANDRO GALENO ARAUJO DANTAS
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Data: Jul 29, 2024
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Show Abstract
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.This research has as its subject/object the knowledge of Gentil of Orocongo, through him, it was analyzed the fable process as a discursive production strategy in marginal cultures. In this case, margins are shown in the Jacques Derrida concept, whose studies demonstrate that all western thought is based in a central idea: an absolute truth, a God, a presence, written with capital letter, with the intention of assuring the meaning of everything. In this context, the philosopher points to the problem of the “centers” and their omnipotence that ends in excluding the others, ignoring or marginalizing their concepts. In this reflection, emerges as a potency Gentil of Orocongo whom with his resilience can create cultural links between distinctive worlds. For this study, a documental font is used, with more than 60 hours of video recordings, that follow Gentil Camilo Nascimento Filhos’s dynamics, resident of Monte Serrat, at the Morro da Cruz Massif, in Florianópolis, SC (1945 – 2009), in the earlies 2000. He was one of the few specialists and promoters of Orocongo – a musical instrument from Cape Verde which, in the late 1980s, was “rediscovered” by him and survived due to his hands on the island of Santa Catarina folklore. We need to remember that Florianópolis is a city that, in its essence, always kept black men marginal to the society. To develop this paper, the objective was to identify how Gentil of Orocongo was able to keep his legacy alive to these days. With the aim to answer: a) How could Gentil of Orocongo, through fableing, disrupt the barrier and make his speech a social and cultural interest speech? b) How could Gentil of Orocongo cross cultures and imprint african features in a whitened society? c) How does Gentil de Orocongo keep himself alive and manages to cross bridges to ancestrality? From these images analysis, it was addressed the importance of fabulation as a recontextualization form, through time breaches, of a documentary elaboration. In order to achieve the objective, it was used as a methodological strategy, the documental analysis of the material captured for the elaboration of an audiovisual about the character, articulating with the theoretical referential of authors like Deleuze, Jacques Derrida, Paul Ricœur, Jacques Rancière, Michel Foucault e Consuelo Lins, with the intention to acknowledge how in these spaces emerge the voices that can breach the excludent hegemonic speeches from those marginal to the traditional speech. Furthermore, through authors who develop theories focused on the africanity and its cultural heritage, it’s possible to comprehend indeed the legacy of Gentil of Orocongo that is centered in his ancestry. They are the following: Nei Lopes, Luiz Antônio Simas, Luiz Rufino e Jeruse Romão. An analysis that catches in the darkness of contemporaneity the “becoming” that, how do you propose, neutralizes the lights of time to discover in the darkness that the “dark” is quite special. A material produced 20 years ago that now is useful as a memory source to perpetuate Gentil of Orocongo’s ancestry.
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8
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Arno Adolfo Wegner Junior
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The Expression of Conscious Machine: governmentality and artificial intelligence.
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Advisor : CLAUDIA GUILMAR LINHARES SANZ
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COMMITTEE MEMBERS :
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CLAUDIA GUILMAR LINHARES SANZ
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SIVALDO PEREIRA DA SILVA
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RAINRI BACK DOS SANTOS
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MARIANNA FERREIRA JORGE
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Data: Aug 5, 2024
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Show Abstract
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In this master's thesis, we will analyze how artificial intelligence (AI) technologies today relate to the modulations of life management typical of neoliberal rationality, altering our relationship with time, individualizing risks, promoting a culture of anticipation, and, above all, having significant effects on our ways of predicting and narrating the future. To understand the otherness of the current reality, it was necessary to genealogically trace the history of the AI knowledge field to comprehend the complex power structures that entangle it. Thus, through essayistic writing, the work aimed to highlight how AI technologies are both products and producers of broad displacements, constituting singular phenomena of our present time. In the first chapter, we analyze contemporary artificial intelligence as a result of ways of thinking and describing thought itself, in a history filled with dreams and various disciplines, such as mathematics, physics, biology, and psychology. In the second chapter, we observe the dynamic and relational process of artificial intelligence with governance technologies in its modulatory effect on our practices and temporality. In the third and final chapter, we analyze the conditions of possibility and the couplings of predictive AI with what Sanz and Pessoa (2020) call the " “biopolitical machine of possibilities." This perspective reveals, above all, a process that reduces the possibilities of the future.
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9
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ALBERTO JOSE MIRANDA VAZ
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Mapping of Leadership in Brazilian Communities within the Video Games Industry
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Advisor : JOAO JOSE AZEVEDO CURVELLO
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COMMITTEE MEMBERS :
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JOAO JOSE AZEVEDO CURVELLO
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CHRISTIANA SOARES DE FREITAS
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Alexandre Schirmer Kieling
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CRISTIANO MAX PEREIRA PINHEIRO
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Data: Oct 30, 2024
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Show Abstract
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To address the competitiveness of a global market, companies are exploring organizational models based on cooperation and collaboration, leveraging these structures for their innovation potential and strengthening their political representation amid the various social elements surrounding a given industry.
This study aims to understand, through the lens of systemic complexity epistemology, how communication processes are connected to the roles of leaders in these organizations. This is achieved by conducting a multiple-case study of 10 Brazilian communities involved in video game development. Using documentary research on these communities and in-depth interviews with 10 leaders, supported by extensive bibliographic research on Organizational Communication, Complex Systems, and Leadership theories, the study seeks to understand and describe the foundational role of communication in organizations of this type.
Preliminary research on the subject was carried out, along with a literature review on the concepts of leadership, community, and organizational culture, and a description of the production chain of the Video Games Industry and its history in Brazil.
As results, leadership profiles in complex environments were identified through an analysis of leaders' actions, challenges related to communication structure, value alignment between organizations and their communities, the role of information in organizational decision-making, and finally, a proposal for viewing leadership as a complexity-catalyzing system that facilitates the self-organization (autopoiesis) of organizational systems.
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10
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GUILHERME MAZUI ROESLER
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Manoel de Barros and journalism: The poet and the written press
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Advisor : GUSTAVO DE CASTRO DA SILVA
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COMMITTEE MEMBERS :
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DANIELLE NAVES DE OLIVEIRA
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GUSTAVO DE CASTRO DA SILVA
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Leandro de Bessa Oliveira
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RAFIZA LUZIANI VARAO RIBEIRO CARVALHO
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Data: Dec 5, 2024
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Show Abstract
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- This research investigates newspaper and magazine publications about the poet Manoel de Barros (1916-2014) and the aspects of the author's life and work that have been highlighted. The study maps the presence of the writer from Mato Grosso in the journalism and identifies profiles used by the media to describe him, a movement that has shaped the artist's imagery. To find these profiles and update the critical fortune of Manoel in newspapers and magazines, a bibliographic survey was conducted to gather records that mentioned the poet (news articles, interviews, notes, opinion texts, and photographs) published between the 1920s and 2020. The collection included 1,848 records published by 126 media outlets. The content was organized into a digital inventory that provides images/traces/holograms of the author’s life, material analyzed through the lens of complex thought. The research was divided into three stages: searching for records in journalistic and academic collections; describing and cataloging the items; choosing categories and analyzing the collection. The method allowed for the description of Manoel's appearances in printed journalism, the listing and analysis of 114 interviews with the poet, the listing and analysis of the writer's contributions to the press, and the identification of preferred descriptions conveyed by the media (the poet-snail; the Rosian poet; and the poet of childhoods). The research also provides support for information verification and biographical studies of the author.
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Thesis |
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1
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Josianne Diniz Gonçalves
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CINEMA ON THE MARGINS: PUBLIC POLICIES FOR DECENTRALIZATION AND PLURALIZATION OF BRAZILIAN CINEMA IN CONTEMPORARY TIME
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Advisor : SIVALDO PEREIRA DA SILVA
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COMMITTEE MEMBERS :
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DANIELA ABREU MATOS
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CHRISTIANA SOARES DE FREITAS
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Chalini Torquato Gonçalves de Barros
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FERNANDO OLIVEIRA PAULINO
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SIVALDO PEREIRA DA SILVA
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Data: Feb 21, 2024
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Show Abstract
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The development of public policies is an essential tool through which the State can correct possible inequalities, whether territorial or social in nature. Understanding how these distortions were created is essential for understanding the process of formation of margins, that is, of subjects and territories that have little or no access to public goods and services. This dynamic generally occurs between territories and subjects who are marginalized at different levels and who therefore also find themselves denied access to the means of audiovisual production. Cinema as a social structure is also subject to reproducing the same dynamics of exclusion present in the society of which it is part and which tend to perpetuate themselves if they are not combatted with effective state proposals. Thus, public policies aimed at promoting Brazilian cinema can also be an object of study, both to understand what these territorial and identity margins would be, that is, the territories and subjects that do not have access to the means of audiovisual production, and to propose tools that promote the democratization of access to these means of production. The democratization of access occurs through the implementation of decentralizing tools, which promote democratization in relation to the territory, and through pluralizing tools, which promote democratization in relation to the subject. In this way, the research proposes the study of contemporary public policies, through the analysis of their instruments, that is, through the analysis of notices published at federal, state and municipal levels in the last five years, in order to understand what the pluralization and decentralization tools and how they are being implemented. In general, it is clear that there is still a significant lack of public policies to promote Brazilian cinema. Furthermore, even the federative entities that published a contest in the last five years, many of them did not bring any decentralizing or pluralizing tool. Among those who brought these tools, there are very positive initiatives, with the establishment of quotas or addition of points to categories historically neglected in these competitions, such as black people, women, indigenous people, quilombolas, gypsies, people with disabilities, LGBTQIAP+, people from cities in the interior or on the outskirts of large centers, or even, due to accessibility requirements, glossary. An in-depth understanding of public policies allows us to understand the advances that these policies have provided, as well as point to possible improvements so that audiovisual production can be truly democratic in a country as unequal as Brazil.
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2
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Leandro Aguiar Severino dos Santos
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“Green and yellow in clothes, peaceful atmosphere in the streets”: Imaginary and aesthetics of “good citizens” in the journalistic coverage of the protests for the impeachment of Dilma Rousseff
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Advisor : LILIANE MARIA MACEDO MACHADO
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COMMITTEE MEMBERS :
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LILIANE MARIA MACEDO MACHADO
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TIAGO QUIROGA FAUSTO NETO
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SUSANE RODRIGUES DE OLIVEIRA
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BRUNO SOUZA LEAL
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CARLOS MAGNO CAMARGOS MENDONÇA
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Data: Feb 26, 2024
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Show Abstract
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In recent years, far-right ideology has regained strength in Brazil in a way that has not been seen since the end of the military dictatorship; This ideology was seen on Brazilian streets through a specific aesthetic, which aimed to communicate to large strata of the population. Starting from the four biggest protests in favor of the impeachment of Dilma Rousseff (13/03/15, 12/04/15, 16/08/15 and 13/03/16) and its journalistic coverage by “Fantástico”, I discuss the ways in which conservative social imaginaries (BAZCKO, 1985, CASTORIADIS, 1991) were expressed on the streets. My hypothesis is that the anti-PT leaders, and also the television news, used sensitive strategies (SODRÉ, 2006) to present the anti-PT members as a semiophore of traditional Brazilianness (CHAUÍ, 200), thus covering up their reactionary intentions. The analysis of the corpus showed that, by constituting itself as a festive act, full of nods to the aesthetics of the grotesque, the anti-PT movement, with the important support of “Fantástico”, managed to consolidate itself as a right-wing political force with great popular appeal, in which, however, the authoritarian traits could already be seen, which, in the following years, crystallized into what came to be called Bolsonarism.
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3
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Yanet Castellanos Argüelles
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THE WEEKLY PACKAGE AND FICTIONAL GENRES AS POWER DEVICES. A study on the South Korean series "The Squid Game" in the city of Santa Clara, Cuba.
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Advisor : TIAGO QUIROGA FAUSTO NETO
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COMMITTEE MEMBERS :
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TIAGO QUIROGA FAUSTO NETO
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GABRIELA PEREIRA DE FREITAS
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PRISCILA MONTEIRO BORGES
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DANIEL DE SOUZA NEVES HORA
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MARIA AMELIA PAIVA ABRAO
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Data: Feb 28, 2024
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Show Abstract
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Defined as the predominant contemporary rationality, neoliberalism has in the media one of its most important devices for homogenization and cultural consumption. In Cuba's case, which remains partially outside of this rationality, the process in question is experienced through the Weekly Package, an informal media that distributes digital content, including foreign cultural goods that escape the control of Cuban's government. Among the digital contents disseminated by the Weekly Package, fictional genres are particularly highlighted as one of the most refined strategies for introducing neoliberalism through its symbolic dimension. The objective of the research is to analyze how this dimension is introduced in Cuba through the consumption of the South Korean series,
Squid Game. This is a suspense series created by Hwang Dong-hyuk and streamed by Netflix, which can be interpreted as a true allusion to neoliberal values. From the perspective that guides reception studies, the thesis aims to analyze how these values are reappropriated in the daily relationships of the residents of the Centro and Los Sirios neighborhoods in the city of Santa Clara. For such analysis, a qualitative methodology is used, based on the ethnographic method and the application of instruments such as participant observation, in-depth interviews, and discussion groups, through which approaches and distances between the global imagery generated by the South Korean series and the studied locality centered on the socialist regime are explored. The work results show how the usage and the appropriations of these cultural products occur, as well as the different readings that recipients make of them, according to their historical, geographical, economic, and cultural determinations.
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4
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Juliana Cézar Nunes
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QUILOMBOLA COMMUNICATION - In search of the ideal type based on the praxis of quilombola communicators
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Advisor : DIONE OLIVEIRA MOURA
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COMMITTEE MEMBERS :
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MARIA ALBANIZE FARIAS MALCHER
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DIONE OLIVEIRA MOURA
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EDILEUZA PENHA DE SOUZA
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MARIA ABADIA DA SILVA
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PAULO VICTOR PURIFICAÇÃO MELO
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Data: Feb 29, 2024
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Show Abstract
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This doctoral thesis aims to define the ideal type “quilombola communication” based on an analysis of the praxis of quilombola communicators. Specific objectives include listing the characteristics that make up quilombola communication; identify which initiatives, in the view of quilombola communicators, cannot be considered quilombola communication; analyze the theoretical framework on the topic; offer a model for analyzing other quilombola communication experiences; and point to the need for public policies and partnerships that are capable of financing and maintaining quilombola communication initiatives. To achieve these objectives, we begin the thesis with a socio-historical contextualization of quilombola communities in Brazil, followed by a description of the bases of analysis of the ideal type applied to communication. The theoretical basis is anchored in the principles developed by Max Weber (Weber, 2015) in the context of media sociology, in addition to scholars who based themselves on his theories to examine communication processes. The research still maintains a dialogue with contemporary black thought and addresses the contributions of communication and culture in promoting the rights of the black population (Nascimento, 1985; Moura, D., 1990; Moura, C., 1987; Cabral, 2010; Pinto, A., 2010; Gomes, R., 2022). Furthermore, the text establishes connections with academics in the fields of decolonial studies, cultural studies, theories of journalism, anthropology, and geography (Anjos, 1999; Adghirni, 2002; Hall, 2003; Ruellan, 2011; Melo, P., 2015; Andrade, N., 2018; Torrico, 2018). After approaching the theoretical framework, in the second part of the thesis, we present a systematic review of theses and dissertations that directly or indirectly dealt with quilombola communication. The third part of the text includes field research and analysis of interviews carried out with six quilombola communicators from different regions of the country. Through content analysis, four thematic categories were identified, which are related to each other: protagonism, memory, strategies, and objectives. In the final considerations, we articulate all the theoretical accumulation, experiences experienced throughout the research and content extracted from the interviews to propose the ideal type “quilombola communication” as a set of communication processes and actions developed from the protagonism of quilombola communicators, based on ancestral memories, knowledge, resistance practices, languages and technologies capable of promoting the flow of information within community and influence the public debate through agendas and publications on various platforms and media.
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5
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Ana Maria Teles
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CAREER CONSTRUCTION AND PROFESSIONAL IDENTITY OF WOMEN JOURNALISTS WHO WORK IN THE COMMUNICATION SECTORS OF FEDERAL INSTITUTES: an ethnic-racial approach
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Advisor : DIONE OLIVEIRA MOURA
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COMMITTEE MEMBERS :
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DIONE OLIVEIRA MOURA
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LIZIANE SOARES GUAZINA
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TANIA MARA CAMPOS DE ALMEIDA
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FELIPE SIMÃO PONTES
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Paula Melani Rocha
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Data: Apr 3, 2024
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Show Abstract
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This research seeks to identify the construction of the career and professional identity of women journalists who work in the communication sectors of the Federal Institutes (IFs), establishing, beyond the gender perspective, an ethnic-racial perspective. Using an exploratory and descriptive approach to the research object, the work of journalists in IFs, the study contextualizes the work of this professional in organizational communication and communication consultancy, approaching journalism as a profession that has been undergoing transformations. The proposed methodology consists of the collection of open data on Federal Government portals, the application of a questionnaire, similar to the one carried out by Lima et al. (2022), to produce the profile of the Brazilian journalist, and conducting in-depth interviews, which allowed us to relate the career construction of four women, each belonging to a Brazilian ethnic-racial identity, within the perspective of socio-history. Given the research stages carried out, the results are that the profile of journalists from the Federal Institutes converges with that of the Brazilian journalist, which allows us to talk about female journalists, under 40 years old and white. Another result is that majority of these professionals previously worked in other advisory services. Also noteworthy is going into the public service as a way to obtain professional stability and quality of life in the midst of cuts and precarious working conditions in private companies. Journalists who work in IFs, in response to the online questionnaire, point to structural precariousness, but say they are satisfied with their work, especially in relation to the respected workload, in addition to working in communication advisories, evidencing greater autonomy in the public service. The survey reveals a predominant profile of female journalists, white, post-graduate, married, with stability of 9 to 12 years in the IF. When addressing ethnic-racial and socioeconomic inequalities, with emphasis on the need for inclusion policies, it also points to the presence of the triple glass ceiling of gender/race/class (Moura and Costa, 2018; Moura, 2019) in careers, with an emphasis on the challenges faced by women journalists. It concludes with evidence of the feminization of journalism in IFs and the search for quality of life and career stability.
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6
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Rose Dayanne Santana Nogueira
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IMPLEMENTATION OF OMBUDSMAN’S OFFICES FOR AUDIENCES IN ARGENTINA AND MEXICO: AN ANALYSIS FROM THE RIGHT TO COMMUNICATION PERSPECTIVE
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Advisor : FERNANDO OLIVEIRA PAULINO
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COMMITTEE MEMBERS :
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FERNANDO OLIVEIRA PAULINO
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CHRISTIANA SOARES DE FREITAS
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LIZIANE SOARES GUAZINA
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Lenin Martell Gámez
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JAIRO FARIA GUEDES COELHO
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Data: Apr 26, 2024
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Show Abstract
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This thesis analyzes the Ombudsman’s Office for Audiences and its relationship with the Right to Communication, based on the experiences of Argentina and Mexico. In this sense, this research focuses on two aspects: the implementation process, which involves a social demand for an instrument to defend this right, and the role of these Ombudsman’s Office for Audiences in this context, especially in Latin America, relating to the capacities and functions they can develop in the course of their work. Therefore, the theoretical framework is linked to the fields of Communication, Public Policies (Communication Policy), and Human Rights (Right to Communication), to analyze the experiences of the Ombudsman’s Office for Audiences. Comparative analysis is used as a research method allied with the Depth Hermeneutics approach, allowing this research to bring an interpretative perspective within the methodological comparison. It combines bibliographic, exploratory, and field research, documentary analysis, semi-structured in-depth interviews, and content analysis. This methodological and theoretical journey led to the construction of structuring analysis categories. Argentina chose to create the Ombudsman’s Office for Audiences of Audiovisual Communication Services, a public institution with national scope and for all concessionaires, while Mexico opted for the mandatory creation of the Ombudsman’s Office for Audiences by all broadcasting concessionaires, aligned with the guidelines established by a state regulatory institution. The model defined in each country is the result of a historical, social, and political process, involving the struggles waged by civil society organizations and academia in favor of communication democratization. It also reflects the nuances of the national context, in line with the experiences of other Ombudsman’s Offices for Audiences in Latin America and the international debate on the subject. While operational and organizational issues differ between the two countries, the Ombudsman’s Office for Audiences share the common objectives for which they were created, especially in Latin America. Therefore, if direct relations cannot be established in issues such as structure, budget, organization, and institutionalization, we understand that the aspects that bring these two experiences closer have been proved as fundamental as well for those that differentiate them: the Latin American marks and the common objectives of promoting, mediating, and defending the right to communication in our regional context, maintaining in sight the limits and scopes of each model adopted.
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7
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Lucio Pereira Mello
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The Perceptron: Essays on mediatization, neoliberal subjectivity and algorithmic subjection.
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Advisor : TIAGO QUIROGA FAUSTO NETO
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COMMITTEE MEMBERS :
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TIAGO QUIROGA FAUSTO NETO
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PABLO GONCALO PIRES DE CAMPOS MARTINS
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SIVALDO PEREIRA DA SILVA
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PAULO CÉSAR CASTRO DE SOUSA
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LETICIA MARIA COSTA DA NOBREGA CESARINO
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Data: Jun 26, 2024
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Show Abstract
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Mediatization is a concept that emerged in the 1970s, initially associated with Communications and Political Science interested in the effects of the media on everyday life. However, since the late 1990s, it can be found in other fields, with shifting meanings and other definitions. Since the 2000s, we can identify the emergence of a conception of mediatization in which the logic of algorithmization and machine learning assumes centrality under the platform paradigm (Van Dijck, 2018 and Snircek, 2016). This work seeks to understand, using the essay as a method of analysis, the formation of an algorithmic mediatization, capable of articulating symbolic, managerial and technical dimensions through interfaces (Virilio) constituting itself as a core device of neoliberal governmentality and the rising of a new apparatus (Foucault). To achieve this objective, in the first part, we seek to understand how neoliberal subjectivity (Dardot; Laval, 2016) articulates the figure of the self entrepreneur and the paradigm of the self (Cesarino, 2022) with the materialization of a technical order based on cybernetics which, in turn, produces mechanisms of subjection based on the information and digital technical devices. In the second part, we present a brief genealogy of mediatization as a process and, based on the territorial dimension, we try to understand the relationship between mediatization and territorialization (Santos, 2008a). The study points to the emergence and consolidation of an apparatus (Foucault, 2008b), as an engine of a political economy of sensations (Agre, 1994), capable of articulating subjectivity and technical objectification through algorithmic mediatization. We propose that we are witnessing the emergence of a new apparatus, the perceptron, that, as in the Foucauldian panopticon, establishes a device that articulates original forms of knowledge-powers, regimes of veridiction and reasons of government. We conclude by pointing out, albeit in an exploratory way, developments in cognitive dissonance and challenges for citizen practice.
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8
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Tatiana Castro Mota
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The Xibé Hour: Amerindian communicative practices, radio and insurgencies in the Brazilian Amazon
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Advisor : TIAGO QUIROGA FAUSTO NETO
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COMMITTEE MEMBERS :
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Florêncio Almeida Vaz Filho
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ANDREA PINHEIRO PAIVA CAVALCANTE
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FABIOLA ORLANDO CALAZANS MACHADO
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PRISCILA MONTEIRO BORGES
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TIAGO QUIROGA FAUSTO NETO
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Data: Aug 6, 2024
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Show Abstract
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Neoliberalism is characterized as a reconfiguration of colonial power, which in its current form brings the cultural and identity element to the forefront, recreating forms of erasure, including those relating to indigenous peoples. Strategic spaces for the production of these neoliberal imaginaries, the media are among the social devices that most encourage cultural adaptation to a new capitalist economic/subjective/visceral form. Experiences of subversion of the traditional media, however, amplify dissenting voices, open up space for dialogic communication and build media circuits capable of engendering diverse and insurgent political practices. Without the identity focus centred on the ideology of individualism - propagated above all by neoliberal rationality or established as practices of individualization - indigenous peoples, from their identity bases, intend forms of subjectivity in which the principle of the common, as a practice of good living, announces itself as a feasibility for thinking about “other possibilities” in the present - or building alternatives to cosmocapitalism from indigenous cosmopolitics. In this sense, this research focuses on the program A Hora do Xibé, a radio experience in which the indigenous, quilombola and riverine peoples of the lower Tapajós, west of Pará, in the Brazilian Amazon, elaborate their own communicative practices, giving visibility to their customs and struggles, affirming their ethnic identity, as well as constituting themselves as a counterpoint to neoliberal rationality, thus perceiving the construction of collectivities as a policy of resistance and transforming communication into demarcated territory in the current struggle of indigenous peoples for their rights. We use the case study as a research strategy; individual interviews, field diaries, and program listenings as data collection techniques; and complement the methodological scope with bibliographic and documentary research
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9
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Rosemary Lopes Ferreira
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Emotional connections between brands and people: a study of branding as neoliberal knowledge-power
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Advisor : TIAGO QUIROGA FAUSTO NETO
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COMMITTEE MEMBERS :
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TIAGO QUIROGA FAUSTO NETO
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FABIOLA ORLANDO CALAZANS MACHADO
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SUELEN BRANDES MARQUES VALENTE
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GUSTAVO FORTES SAID
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PAULO CÉSAR CASTRO DE SOUSA
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Data: Aug 9, 2024
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Show Abstract
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Taken as a reference, contemporary times are the historical period that seems to elevate the consumer to the fundamental condition of protagonist of brand valuation. Linked to the radical intensification of emotionality in social life, individuals become a source of value for organizations in unprecedented ways. Branding, that is, the construction and management of brands carried out with the primary purpose of increasing their market value, is a crucial knowledge for the new rationality, as it involves techniques that can promote emotional connections between brands, workers and consumers. Communication, especially digital communication, plays a central role in this process, because in addition to guiding the formation of brand meanings, enabling the creation of emotional connections with consumers, it encourages them to take actions that generate value. This phenomenon cannot be dissociated from the current stage of capitalism, in which the platformization of relationships between companies and consumers and the extraction of data from human experience on the web constitute fundamental economic substrates. Considering this issue, this research aims to investigate how branding is now becoming a neoliberal knowledge-power that uses digital communication to transform emotions into economic value for brands, a fact that places individuals as co-producers of the process of their valuation, thus reflecting a new type of capitalism. To give materiality to the phenomenon described, we chose a case study focused on the Chinese brand Shein, which operates globally in the clothing retail sector through its digital platform open to merchants in its country of origin and in some of the countries where it operates. The choice of the brand is justified by its ability to reflect the complexity of the proposal that guides the research. It is concluded that the company knew how to efficiently use the most modern tools at its disposal in order to climb the economic, political and cultural power ladder. In this scenario, branding stands out as a structuring knowledge-power of this dynamic, as its techniques stimulate emotional behaviors, which ultimately feed the databases of digital platforms, thus converting emotions into vital inputs for a capitalism based on the extraction, transformation and monetization of behavioral data.
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