Disertación/Tesis

Clique aqui para acessar os arquivos diretamente da Biblioteca Digital de Teses e Dissertações da UnB

2024
Disertaciones
1
  • Aline Soares da Silva
  •  

    Information, Discourse, and Power of Digital Platforms: An Analysis of the Discussion on Bill 2630 on Twitter.
  • Líder : SIVALDO PEREIRA DA SILVA
  • MIEMBROS DE LA BANCA :
  • CHRISTIANA SOARES DE FREITAS
  • ELTON BRUNO BARBOSA PINHEIRO
  • JOÃO GUILHERME BASTOS DOS SANTOS
  • SIVALDO PEREIRA DA SILVA
  • Data: 23-ene-2024


  • Resumen Espectáculo
  • This master’s thesis examines power struggles in political discussions on digital

    platforms. To provide context, it explains the business model of these platforms and
    their integration into the individual and collective daily lives of users. Subsequently, it
    combines theories from different authors addressing informational power and the
    position of Big Techs and digital platforms in these dynamics. It also presents the
    perspective of some authors about intrinsic power relations, knowledge exploitation,
    and the extraction of users' surplus value, replicating certain economic logics from
    colonialism. The distinction between informational power and communicational power
    is presented, with the latter embedded in discourses. This is complemented with
    theories from other authors analyzing these processes currently, taking into account
    new formats of message dissemination. The engagement metrics is examined as a
    vector of the public sphere and user empowerment as information spreaders on
    digital platforms, along with the groups formation and collective mobilizations around
    common interests. The adjustment of mass media vehicles to new formats, retaining
    strong influence in information diffusion, is also analyzed. In the chosen research
    subject - the debate on Bill 2630/2020, which establishes the Brazilian Law on
    Freedom, Responsibility, and Transparency on the Internet, intensively discussed on
    Twitter during the selected period—these aspects are observed. The dissertation
    seeks to relate theoretical foundations to specific cases. Notable positions in the
    platform discussion include official statements from some digital platforms against the
    Bill on their corporate blogs and a report from Globo TV, addressing the relevance of
    digital platform regulation, which also gained significant traction in our database. The
    content is qualitatively and then quantitatively analyzed for its impact on Twitter. A
    categorical content analysis of the debate on PL 2630/2020 on Twitter over 30 days
    aims to map the discussion, analyze key topics, identify influential authors, social
    mobilizations, and emotional processes involved. Tweets are categorized as
    Alarmist, Informative, Call to Action, Positioning, and Discussion. Analyzing tweets
    grouped in this way provides a better understanding of some asymmetric power and
    discourse relations that traverse them, objectively analyzing significant events in the
    timeline of this debate.

     
2
  • VANESSA ROSANA SOARES DA SILVA OLIVEIRA
  • REPRESENTATIVENESS AND NEW CULTURAL TERRITORIES: INTERFACES AND MOTIVATIONS OF BLACK JOURNALISTS ON INSTAGRAM

  • Líder : DIONE OLIVEIRA MOURA
  • MIEMBROS DE LA BANCA :
  • DIONE OLIVEIRA MOURA
  • FLORENCE MARIE DRAVET
  • LILIANE MARIA MACEDO MACHADO
  • LIZIANE SOARES GUAZINA
  • Data: 07-feb-2024


  • Resumen Espectáculo
  • In this study, we aim to comprehend how the engagement of Black female journalists on Instagram positively and/or negatively influences the reduction of the "glass ceiling" these women face. This is a qualitative research integrated with a study on the profile of Black female journalists in Brazil, which has been ongoing since 2016 under the guidance of Professor Dione Oliveira Moura and a team of undergraduate and postgraduate students. The investigation involved conducting interviews in 2023 with Black women who have journalism degrees and use Instagram to showcase their work and amplify their voices on intersectional issues. The theoretical framework utilized to underpin the research addresses crucial themes such as the feminization of the labor market (Yannoulas, 2011), the concepts of the "glass ceiling," horizontal and vertical barriers, and intersectionality (Moura, 2018; Moura; Costa, 2018; Moura, 2019), considerations on Afro-entrepreneurship (Boava, 2006), and the use of Instagram as a new cultural territory (Moura et al., 2018). Exploring the intersection between Black female journalists and Instagram is significant to assess the potential for reducing or overcoming the persistent horizontal barriers in contemporary times. The results were analyzed through thematic categorical content analysis and revealed that, while not all interviewees use Instagram as their primary source of income, there is a consensus in recognizing the platform as a fundamental means to propel their careers, strengthen racial issues related to the "glass ceiling," inspire other Black women to use their voices, and secure professional opportunities aligned with their aspirations, academic background, and journalism experience. In addition to contributing to academic literature and encouraging further research addressing essential issues related to the "glass ceiling," this dissertation identified various future directions that can be pursued to alleviate barriers leading the majority of society to overlook highly qualified Black women.
     
3
  • Cássio Fernandes de Oliveira
  • Images of a Disfigured Fable: Domestic Positions and Fabulations of History from Glenda Earl's Family Album
  • Líder : GABRIELA PEREIRA DE FREITAS
  • MIEMBROS DE LA BANCA :
  • FELIPE DA SILVA POLYDORO
  • GABRIELA PEREIRA DE FREITAS
  • PABLO GONCALO PIRES DE CAMPOS MARTINS
  • Patricia Furtado Mendes Machado
  • Data: 28-feb-2024


  • Resumen Espectáculo
  • The present research embraces the analysis of a family photo album. Its author, Glenda Earl, arrived in Brazil, more precisely in the west of Bahia, in the 1970s, in the wake of a migration that brought thousands of North American families to the country attracted by the possibility of cheap and productive land. This movement took place in the context of the military dictatorship, which indirectly encouraged illegal possession of land as part of an expansionist project of occupation of the country.


     The images in Glenda's photo album cover a timeline of almost 30 years (1973-2000) when she registered her family's life in the country, going through several important historical episodes. This research seeks to understand the properties of these domestic images by the constitution of a heterogeneous archive that allows us to see from it numerous reliefs. First, how it is constituted as a domestic practice of archiving; Secondly, as we can also see a political denunciation of the occupation and colonization of this territory that will become one of the largest monoculture areas in the world. Finally, and most fundamentally, the investigation turns to perceive the historicization not of the events, but of the body that experiences the events, as well as its condition of production of images.


     Finally, the research seeks to relate Glenda Earl's family album, as well as the support of the album in general, as a practice of a history produced by women based on a positional system capable of creating new ontologies of archiving.This archive, as a practice of a domestic topology, of women, would no longer be circumscribed to an idea of domestic imaginary as a relationship of precariousness and absence. On the contrary, what is sought, in the course of these images, is to map meanings of potentialities.

4
  • Maria Antônia Diogo Perdigão
  • The Black Voice in the Mainstream Media: An Analysis of the Coverage of Black Female Parliamentarians Elected in 2018 on the News Portals of O Globo and Folha de S. Paulo

  • Líder : DIONE OLIVEIRA MOURA
  • MIEMBROS DE LA BANCA :
  • MARIA APARECIDA DE OLIVEIRA LOPES
  • DIONE OLIVEIRA MOURA
  • LIZIANE SOARES GUAZINA
  • Paula Melani Rocha
  • Data: 28-feb-2024


  • Resumen Espectáculo
  • How often do Black female federal deputies gain visibility in major newspapers, and on which subjects do they speak when featured by the mainstream media? Grounded in the Gramscian perspective that the press, although not the sole factor,

    is considered one of the most dynamic ideological apparatuses in the struggle for hegemony in society, this research examined the visibility of Black female federal deputies elected in 2018 on the news portals of Jornal O Globo and Folha de S. Paulo in the years 2019 and 2020. The aim was to identify how Black women, holding political mandates in the federal legislature, are represented on these portals that report daily on political events in the National Congress. Adopting Laurence Bardin's Content Analysis (CA) as the methodology, the results of this study allow for the observation of whether Black individuals are reliable sources for major newspapers when addressing issues beyond the racial agenda. Additionally, it investigates whether traditional media is committed to reducing racial inequality in Brazil, especially regarding the underrepresentation of Black women in politics.

5
  • Arthur Silva Barbosa
  •  Dystopian images in the contemporary cinema of the country of the future.
  • Líder : CLAUDIA GUILMAR LINHARES SANZ
  • MIEMBROS DE LA BANCA :
  • CLAUDIA GUILMAR LINHARES SANZ
  • FATIMA LUCILIA VIDAL RODRIGUES
  • NICOLE SANCHOTENE FREIRE DA COSTA
  • RAINRI BACK DOS SANTOS
  • Data: 29-feb-2024


  • Resumen Espectáculo
  • This research investigates the trend present in contemporary Brazilian film production to depict speculative futures; thus, it reflects with cinema by considering its peculiarities in materializing concerns of a specific era, such as the way in which the future is conceived in contemporary times. The specificities in dealing with images in Brazilian cinema and the sense of futurity are observed with the manifestation of themes that traverse these ideas, such as the concepts of utopia and dystopia, and the hegemonic logics that permeate the present time. The aim is, therefore, to scrutinize the relationships and meanings produced through the intersection of the themes mentioned above and concepts in our times; to understand how meanings are products of the articulation of such issues, as they are producers of them. Specifically, the study seeks to perceive how the idea of the future in Brazil is/can be affected by hegemonic reasons and how it manifests in cinematic images. We relate the sense of futurity to a supposed hijacking of expectations stemming from the conception of neoliberal rationality, striving to comprehend how affects are produced and reproduced within these expectations. The conjecture is that, through discourses and non-discursive practices (among which, cinema itself) of hegemonic logics, maintaining an unalterable future perpetuates these same logics. Therefore, we approach it from a genealogical perspective, investigating the manifestations and transformations of themes and concepts in history and our times – how they articulate with changes and fluctuations in discourses, knowledge, powers, cultures, etc. What is perceived, initially, is a paradox of images, often intentionally counter-hegemonic, being absorbed, "pre-incorporated," or neutralized in the face of their own object of criticism.

6
  • Ane Cristine da Silva
  •  FACTORS THAT INTERFERE WITH THE INTERNAL COMMUNICATION OF A PUBLIC BODY: A CASE STUDY OF THE NATIONAL SECRETARIAT OF PENAL POLICIES
  • Líder : JOAO JOSE AZEVEDO CURVELLO
  • MIEMBROS DE LA BANCA :
  • JOAO JOSE AZEVEDO CURVELLO
  • FELIPE DA SILVA POLYDORO
  • Alexandre Schirmer Kieling
  • Robson Borges Dias
  • Data: 29-may-2024


  • Resumen Espectáculo
  • This dissertation aims to analyze how public agents from the National Secretariat for Penal Policies (SENAPPEN), formerly the National Penitentiary Department (Depen), an agency of the Federal Executive, evaluate the agency's internal communication. To this end, the quality and quantity of information disclosed were analyzed; the means of communication used; and interpersonal relationships, at the Intrapersonal, Interpersonal, Organizational and Technological levels. Furthermore, the research aims to identify possible barriers that interfere with the institution's Internal Communication. For the dissertation, we used fundamental elements and concepts about analytical thinking, systemic thinking and social systems by Niklas Luhmann (2006; 2016) as a theoretical framework as primary sources of research on this subject. Furthermore, we also included authors/commentators who studied the primary source, such as Neves (2015); and Kasper (2020); used here, in this context, as secondary sources. Regarding internal communication and communication at work, terms that we will use as synonyms, general conceptual research was carried out whose main author is Margarida Kunsch (2003; 2010). Kunsch also supported important concepts for research such as the “human dimension in organizational communication”, “communication barriers” and the types of communication and primary influences on the transmission of information. Concepts from researchers Follet (1997), Baldissera (2011) were also used; Curvello (2005); Figaro (2008); Oliveira and Paula (2010; 2011). The quantitative method was also used, constructed using a research form, which had 54 questions. The results were obtained from voluntary responses and analyzed in 3 stages. The first stage was the descriptive evaluation of the data obtained from Psychometric Cartography adapted for this study, in which the respondents were able to evaluate what was questioned from a terrible context (grade 1) to an excellent context (grade 10). In the second stage of the analysis, we gathered data based on Thayer's (1967) levels: Intrapersonal, Interpersonal, Organizational and Technological. In the third, communication barriers were identified, according to Kunsch (2003), the indexes had an “unsatisfactory” evaluation or an average score with a negative trend. This dissertation can be considered a development of the research carried out by SENAPPEN and with the support of the Department of Social and Work Psychology of the Institute of Psychology of the University of Brasília (IP-UNB), in 2022, and found that communication between employees is a factor which hinders socio-professional relations in the aforementioned Secretariat. Thus, this study can collaborate with the agency to improve the relationship between workers and between the institution and its internal public, such as interpersonal relationships, organizational issues that impact public agents, as well as the use of technological tools used to communicate with this public. public, in addition to providing an improvement in the organizational environment, productivity, commitment and quality of life at work.

    As a result of the quantitative research carried out at the National Secretariat of Penal Policies, the public agents interviewed considered the body's internal communication, in most items, with an average rating – neither very satisfactory nor very unsatisfactory. However, on the following specific points: how people's work compares; how work problems are being resolved; about benefits and payments; the extent to which efforts are recognized; information about departmental policies and objectives, government actions affecting the industry, government relations, budget and financial status; information about the institution's operations or failures; the degree of knowledge about what other colleagues do; people's ability as communicators and the extent to which conflicts are handled appropriately - were assessed with a negative or unsatisfactory average rating.

    In this research, we also concluded that the way in which the body was constituted, the vivid historical processes, the positioning and social vision we have of it and the influence of other external institutions are also capable of affecting internal communicative processes. In the context of public organizations, even the way people management operates also causes complexity in work relationships that directly interfere with the worker's other relationships.  And this complexity between employee and employer is reinforced, which in the case of entry into public service, begins with the selection process, a relationship between the future employee and all stages of the competition and the institution.

    Therefore, there is complexity in the communication relationships that occur within an entity that must be demonstrated broadly and at different points.

     

7
  • Leonardo Caldas Vargas

  • Gentil of Orocongo – a fabulation study beyond the hegemonic imaginary
  • Líder : GABRIELA PEREIRA DE FREITAS
  • MIEMBROS DE LA BANCA :
  • GABRIELA PEREIRA DE FREITAS
  • FABIOLA ORLANDO CALAZANS MACHADO
  • GUSTAVO DE CASTRO DA SILVA
  • ALEXSANDRO GALENO ARAUJO DANTAS
  • Data: 29-jul-2024


  • Resumen Espectáculo
  • .This research has as its subject/object the knowledge of Gentil of Orocongo, through him, it was analyzed the fable process as a discursive production strategy in marginal cultures. In this case, margins are shown in the Jacques Derrida concept, whose studies demonstrate that all western thought is based in a central idea: an absolute truth, a God, a presence, written with capital letter, with the intention of assuring the meaning of everything. In this context, the philosopher points to the problem of the “centers” and their omnipotence that ends in excluding the others, ignoring or marginalizing their concepts. In this reflection, emerges as a potency Gentil of Orocongo whom with his resilience can create cultural links between distinctive worlds. For this study, a documental font is used, with more than 60 hours of video recordings, that follow Gentil Camilo Nascimento Filhos’s dynamics, resident of Monte Serrat, at the Morro da Cruz Massif, in Florianópolis, SC (1945 – 2009), in the earlies 2000. He was one of the few specialists and promoters of Orocongo – a musical instrument from Cape Verde which, in the late 1980s, was “rediscovered” by him and survived due to his hands on the island of Santa Catarina folklore. We need to remember that Florianópolis is a city that, in its essence, always kept black men marginal to the society. To develop this paper, the objective was to identify how Gentil of Orocongo was able to keep his legacy alive to these days. With the aim to answer: a) How could Gentil of Orocongo, through fableing, disrupt the barrier and make his speech a social and cultural interest speech? b) How could Gentil of Orocongo cross cultures and imprint african features in a whitened society? c) How does Gentil de Orocongo keep himself alive and manages to cross bridges to ancestrality? From these images analysis, it was addressed the importance of fabulation as a recontextualization form, through time breaches, of a documentary elaboration. In order to achieve the objective, it was used as a methodological strategy, the documental analysis of the material captured for the elaboration of an audiovisual about the character, articulating with the theoretical referential of authors like Deleuze, Jacques Derrida, Paul Ricœur, Jacques Rancière, Michel Foucault e Consuelo Lins, with the intention to acknowledge how in these spaces emerge the voices that can breach the excludent hegemonic speeches from those marginal to the traditional speech. Furthermore, through authors who develop theories focused on the africanity and its cultural heritage, it’s possible to comprehend indeed the legacy of Gentil of Orocongo that is centered in his ancestry. They are the following: Nei Lopes, Luiz Antônio Simas, Luiz Rufino e Jeruse Romão. An analysis that catches in the darkness of contemporaneity the “becoming” that, how do you propose, neutralizes the lights of time to discover in the darkness that the “dark” is quite special. A material produced 20 years ago that now is useful as a memory source to perpetuate Gentil of Orocongo’s ancestry.  

8
  • Arno Adolfo Wegner Junior
  • The Expression of Conscious Machine: governmentality and artificial intelligence.

  • Líder : CLAUDIA GUILMAR LINHARES SANZ
  • MIEMBROS DE LA BANCA :
  • CLAUDIA GUILMAR LINHARES SANZ
  • SIVALDO PEREIRA DA SILVA
  • RAINRI BACK DOS SANTOS
  • MARIANNA FERREIRA JORGE
  • Data: 05-ago-2024


  • Resumen Espectáculo
  • In this master's thesis, we will analyze how artificial intelligence (AI) technologies today relate to the modulations of life management typical of neoliberal rationality, altering our relationship with time, individualizing risks, promoting a culture of anticipation, and, above all, having significant effects on our ways of predicting and narrating the future. To understand the otherness of the current reality, it was necessary to genealogically trace the history of the AI knowledge field to comprehend the complex power structures that entangle it. Thus, through essayistic writing, the work aimed to highlight how AI technologies are both products and producers of broad displacements, constituting singular phenomena of our present time. In the first chapter, we analyze contemporary artificial intelligence as a result of ways of thinking and describing thought itself, in a history filled with dreams and various disciplines, such as mathematics, physics, biology, and psychology. In the second chapter, we observe the dynamic and relational process of artificial intelligence with governance technologies in its modulatory effect on our practices and temporality. In the third and final chapter, we analyze the conditions of possibility and the couplings of predictive AI with what Sanz and Pessoa (2020) call the " “biopolitical machine of possibilities." This perspective reveals, above all, a process that reduces the possibilities of the future. 

9
  • ALBERTO JOSE MIRANDA VAZ
  • Mapping of Leadership in Brazilian Communities within the Video Games Industry

  • Líder : JOAO JOSE AZEVEDO CURVELLO
  • MIEMBROS DE LA BANCA :
  • JOAO JOSE AZEVEDO CURVELLO
  • CHRISTIANA SOARES DE FREITAS
  • Alexandre Schirmer Kieling
  • CRISTIANO MAX PEREIRA PINHEIRO
  • Data: 30-oct-2024


  • Resumen Espectáculo
  • To address the competitiveness of a global market, companies are exploring organizational models based on cooperation and collaboration, leveraging these structures for their innovation potential and strengthening their political representation amid the various social elements surrounding a given industry.

    This study aims to understand, through the lens of systemic complexity epistemology, how communication processes are connected to the roles of leaders in these organizations. This is achieved by conducting a multiple-case study of 10 Brazilian communities involved in video game development. Using documentary research on these communities and in-depth interviews with 10 leaders, supported by extensive bibliographic research on Organizational Communication, Complex Systems, and Leadership theories, the study seeks to understand and describe the foundational role of communication in organizations of this type.

    Preliminary research on the subject was carried out, along with a literature review on the concepts of leadership, community, and organizational culture, and a description of the production chain of the Video Games Industry and its history in Brazil.

    As results, leadership profiles in complex environments were identified through an analysis of leaders' actions, challenges related to communication structure, value alignment between organizations and their communities, the role of information in organizational decision-making, and finally, a proposal for viewing leadership as a complexity-catalyzing system that facilitates the self-organization (autopoiesis) of organizational systems.

10
  • GUILHERME MAZUI ROESLER
  •  Manoel de Barros and journalism: The poet and the written press

  • Líder : GUSTAVO DE CASTRO DA SILVA
  • MIEMBROS DE LA BANCA :
  • DANIELLE NAVES DE OLIVEIRA
  • GUSTAVO DE CASTRO DA SILVA
  • Leandro de Bessa Oliveira
  • RAFIZA LUZIANI VARAO RIBEIRO CARVALHO
  • Data: 05-dic-2024


  • Resumen Espectáculo
    • This research investigates newspaper and magazine publications about the poet Manoel de Barros (1916-2014) and the aspects of the author's life and work that have been highlighted. The study maps the presence of the writer from Mato Grosso in the journalism and identifies profiles used by the media to describe him, a movement that has shaped the artist's imagery. To find these profiles and update the critical fortune of Manoel in newspapers and magazines, a bibliographic survey was conducted to gather records that mentioned the poet (news articles, interviews, notes, opinion texts, and photographs) published between the 1920s and 2020. The collection included 1,848 records published by 126 media outlets. The content was organized into a digital inventory that provides images/traces/holograms of the author’s life, material analyzed through the lens of complex thought. The research was divided into three stages: searching for records in journalistic and academic collections; describing and cataloging the items; choosing categories and analyzing the collection. The method allowed for the description of Manoel's appearances in printed journalism, the listing and analysis of 114 interviews with the poet, the listing and analysis of the writer's contributions to the press, and the identification of preferred descriptions conveyed by the media (the poet-snail; the Rosian poet; and the poet of childhoods). The research also provides support for information verification and biographical studies of the author.
Tesis
1
  • Josianne Diniz Gonçalves
  • CINEMA ON THE MARGINS: PUBLIC POLICIES FOR DECENTRALIZATION AND PLURALIZATION OF BRAZILIAN CINEMA IN CONTEMPORARY TIME

  • Líder : SIVALDO PEREIRA DA SILVA
  • MIEMBROS DE LA BANCA :
  • DANIELA ABREU MATOS
  • CHRISTIANA SOARES DE FREITAS
  • Chalini Torquato Gonçalves de Barros
  • FERNANDO OLIVEIRA PAULINO
  • SIVALDO PEREIRA DA SILVA
  • Data: 21-feb-2024


  • Resumen Espectáculo
  • The development of public policies is an essential tool through which the State can correct possible inequalities, whether territorial or social in nature. Understanding how these distortions were created is essential for understanding the process of formation of margins, that is, of subjects and territories that have little or no access to public goods and services. This dynamic generally occurs between territories and subjects who are marginalized at different levels and who therefore also find themselves denied access to the means of audiovisual production. Cinema as a social structure is also subject to reproducing the same dynamics of exclusion present in the society of which it is part and which tend to perpetuate themselves if they are not combatted with effective state proposals. Thus, public policies aimed at promoting Brazilian cinema can also be an object of study, both to understand what these territorial and identity margins would be, that is, the territories and subjects that do not have access to the means of audiovisual production, and to propose tools that promote the democratization of access to these means of production. The democratization of access occurs through the implementation of decentralizing tools, which promote democratization in relation to the territory, and through pluralizing tools, which promote democratization in relation to the subject. In this way, the research proposes the study of contemporary public policies, through the analysis of their instruments, that is, through the analysis of notices published at federal, state and municipal levels in the last five years, in order to understand what the pluralization and decentralization tools and how they are being implemented. In general, it is clear that there is still a significant lack of public policies to promote Brazilian cinema. Furthermore, even the federative entities that published a contest in the last five years, many of them did not bring any decentralizing or pluralizing tool. Among those who brought these tools, there are very positive initiatives, with the establishment of quotas or addition of points to categories historically neglected in these competitions, such as black people, women, indigenous people, quilombolas, gypsies, people with disabilities, LGBTQIAP+, people from cities in the interior or on the outskirts of large centers, or even, due to accessibility requirements, glossary. An in-depth understanding of public policies allows us to understand the advances that these policies have provided, as well as point to possible improvements so that audiovisual production can be truly democratic in a country as unequal as Brazil.

2
  • Leandro Aguiar Severino dos Santos
  • “Green and yellow in clothes, peaceful atmosphere in the streets”:
    Imaginary and aesthetics of “good citizens” in the journalistic coverage of the protests for the impeachment of Dilma Rousseff

  • Líder : LILIANE MARIA MACEDO MACHADO
  • MIEMBROS DE LA BANCA :
  • LILIANE MARIA MACEDO MACHADO
  • TIAGO QUIROGA FAUSTO NETO
  • SUSANE RODRIGUES DE OLIVEIRA
  • BRUNO SOUZA LEAL
  • CARLOS MAGNO CAMARGOS MENDONÇA
  • Data: 26-feb-2024


  • Resumen Espectáculo
  • In recent years, far-right ideology has regained strength in Brazil in a way that has not been seen since the end of the military dictatorship; This ideology was seen on Brazilian streets through a specific aesthetic, which aimed to communicate to large strata of the population. Starting from the four biggest protests in favor of the impeachment of Dilma Rousseff (13/03/15, 12/04/15, 16/08/15 and 13/03/16) and its journalistic coverage by “Fantástico”, I discuss the ways in which conservative social imaginaries (BAZCKO, 1985, CASTORIADIS, 1991) were expressed on the streets. My hypothesis is that the anti-PT leaders, and also the television news, used sensitive strategies (SODRÉ, 2006) to present the anti-PT members as a semiophore of traditional Brazilianness (CHAUÍ, 200), thus covering up their reactionary intentions. The analysis of the corpus showed that, by constituting itself as a festive act, full of nods to the aesthetics of the grotesque, the anti-PT movement, with the important support of “Fantástico”, managed to consolidate itself as a right-wing political force with great popular appeal, in which, however, the authoritarian traits could already be seen, which, in the following years, crystallized into what came to be called Bolsonarism.

3
  • Yanet Castellanos Argüelles
  • THE WEEKLY PACKAGE AND FICTIONAL GENRES AS POWER DEVICES. A study on the South Korean series "The Squid Game" in the city of Santa Clara, Cuba.
  • Líder : TIAGO QUIROGA FAUSTO NETO
  • MIEMBROS DE LA BANCA :
  • TIAGO QUIROGA FAUSTO NETO
  • GABRIELA PEREIRA DE FREITAS
  • PRISCILA MONTEIRO BORGES
  • DANIEL DE SOUZA NEVES HORA
  • MARIA AMELIA PAIVA ABRAO
  • Data: 28-feb-2024


  • Resumen Espectáculo
  • Defined as the predominant contemporary rationality, neoliberalism has in the media one of its most important devices for homogenization and cultural consumption. In Cuba's case, which remains partially outside of this rationality, the process in question is experienced through the Weekly Package, an informal media that distributes digital content, including foreign cultural goods that escape the control of Cuban's government. Among the digital contents disseminated by the Weekly Package, fictional genres are particularly highlighted as one of the most refined strategies for introducing neoliberalism through its symbolic dimension. The objective of the research is to analyze how this dimension is introduced in Cuba through the consumption of the South Korean series,

    Squid Game. This is a suspense series created by Hwang Dong-hyuk and streamed by Netflix, which can be interpreted as a true allusion to neoliberal values. From the perspective that guides reception studies, the thesis aims to analyze how these values are reappropriated in the daily relationships of the residents of the Centro and Los Sirios neighborhoods in the city of Santa Clara. For such analysis, a qualitative methodology is used, based on the ethnographic method and the application of instruments such as participant observation, in-depth interviews, and discussion groups, through which approaches and distances between the global imagery generated by the South Korean series and the studied locality centered on the socialist regime are explored. The work results show how the usage and the appropriations of these cultural products occur, as well as the different readings that recipients make of them, according to their historical, geographical, economic, and cultural determinations.

4
  • Juliana Cézar Nunes
  • QUILOMBOLA COMMUNICATION - In search of the ideal type based on the praxis of quilombola communicators

  • Líder : DIONE OLIVEIRA MOURA
  • MIEMBROS DE LA BANCA :
  • MARIA ALBANIZE FARIAS MALCHER
  • DIONE OLIVEIRA MOURA
  • EDILEUZA PENHA DE SOUZA
  • MARIA ABADIA DA SILVA
  • PAULO VICTOR PURIFICAÇÃO MELO
  • Data: 29-feb-2024


  • Resumen Espectáculo
  • This doctoral thesis aims to define the ideal type “quilombola communication” based on an analysis of the praxis of quilombola communicators. Specific objectives include listing the characteristics that make up quilombola communication; identify which initiatives, in the view of quilombola communicators, cannot be considered quilombola communication; analyze the theoretical framework on the topic; offer a model for analyzing other quilombola communication experiences; and point to the need for public policies and partnerships that are capable of financing and maintaining quilombola communication initiatives. To achieve these objectives, we begin the thesis with a socio-historical contextualization of quilombola communities in Brazil, followed by a description of the bases of analysis of the ideal type applied to communication. The theoretical basis is anchored in the principles developed by Max Weber (Weber, 2015) in the context of media sociology, in addition to scholars who based themselves on his theories to examine communication processes. The research still maintains a dialogue with contemporary black thought and addresses the contributions of communication and culture in promoting the rights of the black population (Nascimento, 1985; Moura, D., 1990; Moura, C., 1987; Cabral, 2010; Pinto, A., 2010; Gomes, R., 2022). Furthermore, the text establishes connections with academics in the fields of decolonial studies, cultural studies, theories of journalism, anthropology, and geography (Anjos, 1999; Adghirni, 2002; Hall, 2003; Ruellan, 2011; Melo, P., 2015; Andrade, N., 2018; Torrico, 2018). After approaching the theoretical framework, in the second part of the thesis, we present a systematic review of theses and dissertations that directly or indirectly dealt with quilombola communication. The third part of the text includes field research and analysis of interviews carried out with six quilombola communicators from different regions of the country. Through content analysis, four thematic categories were identified, which are related to each other: protagonism, memory, strategies, and objectives. In the final considerations, we articulate all the theoretical accumulation, experiences experienced throughout the research and content extracted from the interviews to propose the ideal type “quilombola communication” as a set of communication processes and actions developed from the protagonism of quilombola communicators, based on ancestral memories, knowledge, resistance practices, languages and technologies capable of promoting the flow of information within community and influence the public debate through agendas and publications on various platforms and media.

5
  • Ana Maria Teles
  • CAREER CONSTRUCTION AND PROFESSIONAL IDENTITY OF WOMEN JOURNALISTS WHO WORK IN THE COMMUNICATION SECTORS OF FEDERAL INSTITUTES: an ethnic-racial approach

  • Líder : DIONE OLIVEIRA MOURA
  • MIEMBROS DE LA BANCA :
  • DIONE OLIVEIRA MOURA
  • LIZIANE SOARES GUAZINA
  • TANIA MARA CAMPOS DE ALMEIDA
  • FELIPE SIMÃO PONTES
  • Paula Melani Rocha
  • Data: 03-abr-2024


  • Resumen Espectáculo
  • This research seeks to identify the construction of the career and professional identity of women journalists who work in the communication sectors of the Federal Institutes (IFs), establishing, beyond the gender perspective, an ethnic-racial perspective. Using an exploratory and descriptive approach to the research object, the work of journalists in IFs, the study contextualizes the work of this professional in organizational communication and communication consultancy, approaching journalism as a profession that has been undergoing transformations. The proposed methodology consists of the collection of open data on Federal Government portals, the application of a questionnaire, similar to the one carried out by Lima et al. (2022), to produce the profile of the Brazilian journalist, and conducting in-depth interviews, which allowed us to relate the career construction of four women, each belonging to a Brazilian ethnic-racial identity, within the perspective of socio-history. Given the research stages carried out, the results are that the profile of journalists from the Federal Institutes converges with that of the Brazilian journalist, which allows us to talk about female journalists, under 40 years old and white. Another result is that majority of these professionals previously worked in other advisory services. Also noteworthy is going into the public service as a way to obtain professional stability and quality of life in the midst of cuts and precarious working conditions in private companies. Journalists who work in IFs, in response to the online questionnaire, point to structural precariousness, but say they are satisfied with their work, especially in relation to the respected workload, in addition to working in communication advisories, evidencing greater autonomy in the public service. The survey reveals a predominant profile of female journalists, white, post-graduate, married, with stability of 9 to 12 years in the IF. When addressing ethnic-racial and socioeconomic inequalities, with emphasis on the need for inclusion policies, it also points to the presence of the triple glass ceiling of gender/race/class (Moura and Costa, 2018; Moura, 2019) in careers, with an emphasis on the challenges faced by women journalists. It concludes with evidence of the feminization of journalism in IFs and the search for quality of life and career stability.

6
  • Rose Dayanne Santana Nogueira
  • IMPLEMENTATION OF OMBUDSMAN’S OFFICES FOR AUDIENCES IN ARGENTINA AND MEXICO: AN ANALYSIS FROM THE RIGHT TO COMMUNICATION PERSPECTIVE

     

  • Líder : FERNANDO OLIVEIRA PAULINO
  • MIEMBROS DE LA BANCA :
  • FERNANDO OLIVEIRA PAULINO
  • CHRISTIANA SOARES DE FREITAS
  • LIZIANE SOARES GUAZINA
  • Lenin Martell Gámez
  • JAIRO FARIA GUEDES COELHO
  • Data: 26-abr-2024


  • Resumen Espectáculo
  • This thesis analyzes the Ombudsman’s Office for Audiences and its relationship with the Right to Communication, based on the experiences of Argentina and Mexico. In this sense, this research focuses on two aspects: the implementation process, which involves a social demand for an instrument to defend this right, and the role of these Ombudsman’s Office for Audiences in this context, especially in Latin America, relating to the capacities and functions they can develop in the course of their work. Therefore, the theoretical framework is linked to the fields of Communication, Public Policies (Communication Policy), and Human Rights (Right to Communication), to analyze the experiences of the Ombudsman’s Office for Audiences. Comparative analysis is used as a research method allied with the Depth Hermeneutics approach, allowing this research to bring an interpretative perspective within the methodological comparison. It combines bibliographic, exploratory, and field research, documentary analysis, semi-structured in-depth interviews, and content analysis. This methodological and theoretical journey led to the construction of structuring analysis categories. Argentina chose to create the Ombudsman’s Office for Audiences of Audiovisual Communication Services, a public institution with national scope and for all concessionaires, while Mexico opted for the mandatory creation of the Ombudsman’s Office for Audiences by all broadcasting concessionaires, aligned with the guidelines established by a state regulatory institution. The model defined in each country is the result of a historical, social, and political process, involving the struggles waged by civil society organizations and academia in favor of communication democratization. It also reflects the nuances of the national context, in line with the experiences of other Ombudsman’s Offices for Audiences in Latin America and the international debate on the subject. While operational and organizational issues differ between the two countries, the Ombudsman’s Office for Audiences share the common objectives for which they were created, especially in Latin America. Therefore, if direct relations cannot be established in issues such as structure, budget, organization, and institutionalization, we understand that the aspects that bring these two experiences closer have been proved as fundamental as well for those that differentiate them: the Latin American marks and the common objectives of promoting, mediating, and defending the right to communication in our regional context, maintaining in sight the limits and scopes of each model adopted.

7
  • Lucio Pereira Mello
  • The Perceptron: Essays on mediatization, neoliberal subjectivity and algorithmic subjection.

  • Líder : TIAGO QUIROGA FAUSTO NETO
  • MIEMBROS DE LA BANCA :
  • TIAGO QUIROGA FAUSTO NETO
  • PABLO GONCALO PIRES DE CAMPOS MARTINS
  • SIVALDO PEREIRA DA SILVA
  • PAULO CÉSAR CASTRO DE SOUSA
  • LETICIA MARIA COSTA DA NOBREGA CESARINO
  • Data: 26-jun-2024


  • Resumen Espectáculo
  • Mediatization is a concept that emerged in the 1970s, initially associated with Communications and Political Science interested in the effects of the media on everyday life. However, since the late 1990s, it can be found in other fields, with shifting meanings and other definitions. Since the 2000s, we can identify the emergence of a conception of mediatization in which the logic of algorithmization and machine learning assumes centrality under the platform paradigm (Van Dijck, 2018 and Snircek, 2016). This work seeks to understand, using the essay as a method of analysis, the formation of an algorithmic mediatization, capable of articulating symbolic, managerial and technical dimensions through interfaces (Virilio) constituting itself as a core device of neoliberal governmentality and the rising of a new apparatus (Foucault). To achieve this objective, in the first part, we seek to understand how neoliberal subjectivity (Dardot; Laval, 2016) articulates the figure of the self entrepreneur and the paradigm of the self (Cesarino, 2022) with the materialization of a technical order based on cybernetics which, in turn, produces mechanisms of subjection based on the information and digital technical devices. In the second part, we present a brief genealogy of mediatization as a process and, based on the territorial dimension, we try to understand the relationship between mediatization and territorialization (Santos, 2008a). The study points to the emergence and consolidation of an apparatus (Foucault, 2008b), as an engine of a political economy of sensations (Agre, 1994), capable of articulating subjectivity and technical objectification through algorithmic mediatization. We propose that we are witnessing the emergence of a new apparatus, the perceptron, that, as in the Foucauldian panopticon, establishes a device that articulates original forms of knowledge-powers, regimes of veridiction and reasons of government. We conclude by pointing out, albeit in an exploratory way, developments in cognitive dissonance and challenges for citizen practice.

8
  • Tatiana Castro Mota
  • The Xibé Hour: Amerindian communicative practices, radio and insurgencies in the Brazilian Amazon

  • Líder : TIAGO QUIROGA FAUSTO NETO
  • MIEMBROS DE LA BANCA :
  • Florêncio Almeida Vaz Filho
  • ANDREA PINHEIRO PAIVA CAVALCANTE
  • FABIOLA ORLANDO CALAZANS MACHADO
  • PRISCILA MONTEIRO BORGES
  • TIAGO QUIROGA FAUSTO NETO
  • Data: 06-ago-2024


  • Resumen Espectáculo
  • Neoliberalism is characterized as a reconfiguration of colonial power, which in its current form brings the cultural and identity element to the forefront, recreating forms of erasure, including those relating to indigenous peoples. Strategic spaces for the production of these neoliberal imaginaries, the media are among the social devices that most encourage cultural adaptation to a new capitalist economic/subjective/visceral form. Experiences of subversion of the traditional media, however, amplify dissenting voices, open up space for dialogic communication and build media circuits capable of engendering diverse and insurgent political practices. Without the identity focus centred on the ideology of individualism - propagated above all by neoliberal rationality or established as practices of individualization - indigenous peoples, from their identity bases, intend forms of subjectivity in which the principle of the common, as a practice of good living, announces itself as a feasibility for thinking about “other possibilities” in the present - or building alternatives to cosmocapitalism from indigenous cosmopolitics. In this sense, this research focuses on the program A Hora do Xibé, a radio experience in which the indigenous, quilombola and riverine peoples of the lower Tapajós, west of Pará, in the Brazilian Amazon, elaborate their own communicative practices, giving visibility to their customs and struggles, affirming their ethnic identity, as well as constituting themselves as a counterpoint to neoliberal rationality, thus perceiving the construction of collectivities as a policy of resistance and transforming communication into demarcated territory in the current struggle of indigenous peoples for their rights. We use the case study as a research strategy; individual interviews, field diaries, and program listenings as data collection techniques; and complement the methodological scope with bibliographic and documentary research

9
  • Rosemary Lopes Ferreira
  • Emotional connections between brands and people: a study of branding as neoliberal knowledge-power

  • Líder : TIAGO QUIROGA FAUSTO NETO
  • MIEMBROS DE LA BANCA :
  • TIAGO QUIROGA FAUSTO NETO
  • FABIOLA ORLANDO CALAZANS MACHADO
  • SUELEN BRANDES MARQUES VALENTE
  • GUSTAVO FORTES SAID
  • PAULO CÉSAR CASTRO DE SOUSA
  • Data: 09-ago-2024


  • Resumen Espectáculo
  • Taken as a reference, contemporary times are the historical period that seems to elevate the consumer to the fundamental condition of protagonist of brand valuation. Linked to the radical intensification of emotionality in social life, individuals become a source of value for organizations in unprecedented ways. Branding, that is, the construction and management of brands carried out with the primary purpose of increasing their market value, is a crucial knowledge for the new rationality, as it involves techniques that can promote emotional connections between brands, workers and consumers. Communication, especially digital communication, plays a central role in this process, because in addition to guiding the formation of brand meanings, enabling the creation of emotional connections with consumers, it encourages them to take actions that generate value. This phenomenon cannot be dissociated from the current stage of capitalism, in which the platformization of relationships between companies and consumers and the extraction of data from human experience on the web constitute fundamental economic substrates. Considering this issue, this research aims to investigate how branding is now becoming a neoliberal knowledge-power that uses digital communication to transform emotions into economic value for brands, a fact that places individuals as co-producers of the process of their valuation, thus reflecting a new type of capitalism. To give materiality to the phenomenon described, we chose a case study focused on the Chinese brand Shein, which operates globally in the clothing retail sector through its digital platform open to merchants in its country of origin and in some of the countries where it operates. The choice of the brand is justified by its ability to reflect the complexity of the proposal that guides the research. It is concluded that the company knew how to efficiently use the most modern tools at its disposal in order to climb the economic, political and cultural power ladder. In this scenario, branding stands out as a structuring knowledge-power of this dynamic, as its techniques stimulate emotional behaviors, which ultimately feed the databases of digital platforms, thus converting emotions into vital inputs for a capitalism based on the extraction, transformation and monetization of behavioral data. 

2023
Disertaciones
1
  • Laura Patrício Macedo
  • Professional identity in crime scene photographs: a comparison between the forensic photography and the photojournalism

  • Líder : FABIO HENRIQUE PEREIRA
  • MIEMBROS DE LA BANCA :
  • FABIO HENRIQUE PEREIRA
  • JOAO JOSE AZEVEDO CURVELLO
  • FLORENCE LE CAM
  • Rafael Perseghini Del Sarto -
  • Data: 16-ene-2023


  • Resumen Espectáculo
  • Crime scene photographs can be seen both in police files, throughout forensic reports, and in newspaper pages, illustrating news of urban violence. Despite representing the same event, these images differ from each other because they are products of two distinct professional fields, journalism and forensic science, which share different set of conventions. This study proposes to investigate the professional identities of these two worlds in wich crime scene photography are being produced, and to understand how, through photography, these identities manifest themselves. To achieve this objective, a qualitative and comparative image analysis was elaborated in order to investigate photography as a common practice between two diverse contexts. A corpus of 168 photographs was formed - 36 from online newspapers and 132 forensic photographs - from three crimes that occurred in the Federal District. The concepts of conventions, the world of journalists and professional identities are used in this work as ways of understanding photography as a product of the routines and practices of environments they are produced. In addition to image analysis, six interviews enabled an approximation between the professionals' discourse and their photographic productions. At the end, it is possible to access these images through the professional identities of their authors, related to the ways of acting within their groups. The crime scene was then perceived as a constructed visual space, based on different practices and purposes, in two distinct spaces of representation, within which they acquire meaning. Photojournalism was identified to be close to emotions, both in its representations and in relation to the actors’ choice of this profession, which faces a moment of precariousness in which its participants develop innovative ways of acting. Criminal expertise, on the other hand, is presented in a context of evidence production in which its professionals transit between different worlds, of science, the police and the judiciary, in a way that they seek to anticipate the demands of their audiences.

2
  • Aline Czezacki Kravutschke
  • Analysis of discursive formations about trans people from articles about 'travestis' and transsexuals published on Portal G1
    Resumo em Inglês: 

  • Líder : LILIANE MARIA MACEDO MACHADO
  • MIEMBROS DE LA BANCA :
  • LILIANE MARIA MACEDO MACHADO
  • FABIO HENRIQUE PEREIRA
  • FERNANDA CASAGRANDE MARTINELLI LIMA GRANJA XAVIER DA SILVA
  • ROSELENE DE FÁTIMA COITO
  • Data: 27-feb-2023


  • Resumen Espectáculo
  • This dissertation articulates theorists and scholars of gender theories and feminism, of the communication field and theories of journalism with the analysis of the discourses present in the articles published about transgender people (‘travestis’ and transsexuals) in the G1 News Portal between the months of January and February 2020 and 2021. More specifically, the objective is to understand how communication processes have been affected by cisgender normativity, and if this interferes with the stigmas related to transgender people and ‘travestis’, especially in matters that deal with violence contexts. It starts from the assumption that journalistic practices, strongly linked to the use of objectivity, tend to make the coverage of ‘travestis’ and transsexuals mostly linked to stigmas of violence, whether in a main or secondary way. This limits the construction of stories that propose new meanings, and undermines the deconstruction of the stigmas that favor gender inequalities. The research has as a theoretical-methodological approach the French discourse analysis and departed, especially, from interdiscursivities and silencing to identify the main meanings of coverage about transsexuality in the press. The three main discursive formations found are linked to the themes of human rights, health, and violence and death. If the statements, in general, seem consistent with the relevance of the transsexuality expressions, the journalistic agenda fall short

3
  • STHEFANE FELIPA DA COSTA PEREIRA
  • A new hope: (Re)construction of imaginaries with indigenous women from the Indigenous Community Nova Esperança

  • Líder : FABIOLA ORLANDO CALAZANS MACHADO
  • MIEMBROS DE LA BANCA :
  • FABIOLA ORLANDO CALAZANS MACHADO
  • DENISE MORAES CAVALCANTE
  • TANIA MARA CAMPOS DE ALMEIDA
  • CLARISSA RAQUEL MOTTER DALA SENTA
  • Data: 30-mar-2023


  • Resumen Espectáculo
  • The research is a qualitative investigation about Brazilian indigenous imaginaries, in order to understand which imaginaries the indigenous people construct of themselves. Based on the concepts of decoloniality, gender and resistance cinema and supported by the methodology of discourse analysis by Eni Orlandi and the imaginary by Gilbert Durand, a new decolonial method of analysis of the imaginary is proposed to encompasses the different cosmologies of the indigenous peoples of Brazil. Field work was carried out in the Nova Esperança Indigenous Community (AM), where an audiovisual workshop was given to the community and which resulted in the documentary “Baré Ukwasá: Baré wisdom”, corpus of research analysis. Through the formation of Baré cosmology discourses presented in the documentary, an analysis of the discourses is carried out, understanding what were the discursive contributions to the ideological formation of the imaginaries. Through a decolonial theoretical-methodological approach, this study intends to place epistemes outside the Eurocentric axis of knowledge from the North by evidencing epistemes from the South, such as Aníbal Quijano and Ramón Grosfoguel, together with Brazilian indigenous authors, such as Braulina Aurora, Gersem Baniwa and Felipe Sotto Cruz. The investigation questions the importance of the gender perspective for scientific studies based on the vision of Judith Butler, Simone de Beauvoir, Tânia Mara Almeida, among other authors. The dimension of cinema as a cultural device of resistance and permanence of the original peoples is revealed, questioning the epistemicide and the discursive silencing perpetuated by colonialism and imposed on this population contingent. This research propose a new epistemic paths for the production of Western knowledge, starting from the perspective of the indigenous women of Nova Esperança, doubly subaltern subjects in society, in order to finally break with the silences and rebuild the indigenous imaginaries based on the colonial logic. By exposing the practices of delegitimizing the dominator over the dominated and evidencing the stereotyping of indigenous imagery naturalized in common sense, a reformulation of this production of meanings, made possible by indigenous cinema, is offered. Thus, it is concluded that by giving speech spaces to indigenous discourses, the imaginaries distances themselves from those produced by colonial hegemony and expose unique ways of life.
4
  • Ana Carolina de Melo Souto
  • Broadcasting policy of the Bolsonaro administration: from the de-bureaucratization discourse to the actual interests at stake 

  • Líder : NELIA RODRIGUES DEL BIANCO
  • MIEMBROS DE LA BANCA :
  • NELIA RODRIGUES DEL BIANCO
  • FERNANDO OLIVEIRA PAULINO
  • ELEN CRISTINA GERALDES
  • SUZY DOS SANTOS
  • Data: 12-abr-2023


  • Resumen Espectáculo
  • This study conducts a mapping and an analysis of the regulations established by the Bolsonaro administration for the broadcasting sector in the first three years of his government: from 2019 to 2021. The investigation seeks to verify whether the so-called “running the cattle herd” strategy suggested by the then Minister of the Environment, Ricardo Salles – which became representative of the Bolsonaro administration in various fields of action – also applies to the broadcasting segment. This research, then, adopts an interpretive description approach to analyze the implemented initiatives, based on documentary research and data analysis, combined with a logic analysis of actors in a field of conflicts. It is also grounded on the theoretical perspective of the field of public policies and of the Political Economy of Communications (PEC), which are then connected to the theoretical framework of the captured liberal model, developed by Latin-American scholars such as Mireya Márquez-Ramírez e Manuel Guerrero (2014). The results indicate that, after the recreation of the new Ministry of Communications in June 2020, there has been a practice of benefiting corporate broadcasting through intensifying and targeting regulations, especially those at the ministerial level. The strategy conveniently makes use of regulatory fragmentation, typical of Brazilian broadcasting legislation. Such practice often relativized the role of the State in prioritizing the public interest, subjecting it to targeted private interests. This research addresses the political and symbolic weight of the broadcasting sector in Brazil, marked by a history of clientelism and concentration, the country’s intention of joining OECD, and the conciliation of interests that the Bolsonaro administration sought with groups that would ensure his maintenance. In conclusion, what is seen is the implementation of a policy aimed at prioritizing liberal corporate broadcasting, but which takes advantage of the privileges of its relationship with the public power, and that, during the period analyzed, was combined with the institutionalization of personalism, authoritarianism and religious proselytism practices when it comes to the country's electronic media sector 

5
  • Adriano Vinícius Leite Fernandes
  •  BETWEEN CONCRETE AND FLESH: THE DREAMS OF THE CITY OF THE FUTURE IN THE PHOTOGRAPHS OF MARCEL GAUTHEROT

  • Líder : CLAUDIA GUILMAR LINHARES SANZ
  • MIEMBROS DE LA BANCA :
  • CLAUDIA GUILMAR LINHARES SANZ
  • KARINA GOMES BARBOSA DA SILVA
  • MARIA FERNANDA DERNTL
  • TIAGO QUIROGA FAUSTO NETO
  • Data: 26-abr-2023


  • Resumen Espectáculo
    • The following work is based on the assumption that photographs are tangled up in times – they contain a kind of inclination towards the future, presence of expectations from the past (Benjamin, Cadava and Lissovsky). This premise allows us to see Marcel Gautherot's photographic work on the construction of Brasilia as an archive of dreams – of his dreams, the dreams of power and the dreams of the working class. The city of the future is then crystallized through the eyes of the French, echoing today not only what happened at the time when the city was built, but also much of what could have been. The objective of this essay is, in this way, to show in these photos the complexity of the relationship between photography and the future. It was a matter of intertwining the reading of the images with their history, with the history of the photographer, with that of the construction of the capital and that of those who built it. In this sense, our work was developed from three photographic series that constitute imagery constellations that unfold conceptual and historical problems. First, we analyze the dreams of progress. In the second, the modernist imagination of the architectural and photographic avant-gardes. Finally, the dreams of workers, those that appear in the gaps of Brasilia's utopia.


6
  • Olivia Hernández Fernández
  • LISTENING AND PERCEPTION IN THE CONSTRUCTION OF SOUND EXPRESSION IN AUDIOVISUAL LANGUAGE

  • Líder : GUSTAVO DE CASTRO DA SILVA
  • MIEMBROS DE LA BANCA :
  • CIRO INACIO MARCONDES
  • DANIELLE NAVES DE OLIVEIRA
  • GUSTAVO DE CASTRO DA SILVA
  • LUIZA SPINOLA AMARAL
  • Data: 26-may-2023


  • Resumen Espectáculo
  •  This research seeks to investigate how the processes of listening and sound perception can help the conscious construction of meanings in an audiovisual work. Theoretical research is based on the analysis of film sequences and assists in the use of sound spectral analysis to understand the technical parameters that enable the creative and narrative choices of the soundtrack. The manipulation of the physical and acoustic parameters of sound is presented as a narrative resource for the construction of senses and perceptions in the spectator. The research is located at the intersection between communication and the psychology of perception and collaborates with theoretical and practical reflections that allow the development of sound in the audiovisual language.

7
  • Nicole Guimarães de Oliveira Costa
  • PUBLIC COMMUNICATION AND VISIBILITY ON DIGITAL SOCIAL NETWORKS: THE PRESENCE OF THE CENTRAL BANK OF BRAZIL ON INSTAGRAM

  • Líder : JOAO JOSE AZEVEDO CURVELLO
  • MIEMBROS DE LA BANCA :
  • JOAO JOSE AZEVEDO CURVELLO
  • NELIA RODRIGUES DEL BIANCO
  • CLEUSA MARIA ANDRADE SCROFERNEKER
  • Robson Borges Dias
  • Data: 09-jun-2023


  • Resumen Espectáculo
  • This paper studies the publications of the Central Bank of Brazil (BC) on Instagram in 2021 through three theoretical fields: Public Communication, Popular Communication, and visibility of the democratic State. The objective is to investigate how the BC makes the country's economic and financial information visible to citizens in the digital social network. Starting from the analysis of State communication, the peculiarities of Brazilian democracy and the potential of digital social networks for expanding citizen participation, two hypotheses are delimited: H1) BC's profile on Instagram increases access to public information; H2) BC communicates in different ways with citizens on Instagram depending on the topic. To test them, Content Analysis is applied to all BC posts on Instagram in the year of 2021, totaling a scope of 683 posts. The collection took place manually in an Excel spreadsheet. The codebook contains six categorical variables: Post theme, Video, Call for user interaction, Link or resource recommendation, Explanatory carousel, and Humor or daily references. The results indicate that BC addresses two major themes in its profile: Financial Education and Financial System innovations, with emphasis on Pix. In addition, the organization seeks to engage citizens depending on the topic of the publication, provides links to external content and does not mention politicians or government personalities. Although BC posts do not emphasize economic and monetary policy indicators and data, the results demonstrate that the public communication used by the organization fulfills the purposes of State communication. The research also shows that, through digital social networks, public institutions can increase the visibility of public information and contribute to the strengthening of democracy

8
  • RENATA DE OLIVEIRA MIRANDA GOMES
  • #EveryChildSafe: Instagram as a tool for public communication of science in the children’s vaccination campaign against Covid-19

  • Líder : CHRISTIANA SOARES DE FREITAS
  • MIEMBROS DE LA BANCA :
  • CHRISTIANA SOARES DE FREITAS
  • FERNANDO OLIVEIRA PAULINO
  • SIVALDO PEREIRA DA SILVA
  • WILSON COUTO BORGES
  • Data: 06-jul-2023


  • Resumen Espectáculo
  •  At a time of public health crisis, such as the Covid-19 pandemic, constant public interest communication about science and health is necessary, in addition to close contact with society. This research project seeks to understand whether the social media platforms of government agencies foster public communication of science and, if so, how these processes take place. To answer the question, a case study was carried out on the communication of the State Department of Health of São Paulo within the scope of the childhood vaccination campaign against Covid-19. A Content Analysis (CA) was carried out on the official Instagram posts of the Secretariat of Health (@saude_sp) between December 16, 2021, and April 17, 2022, and the comments on these publications. A semi- structured interview was also carried out with the Public Actor responsible for coordinating the Secretariat's Communication. It was noticed that the communication campaign in question had the central objective of informing society of the need to take children to receive the vaccine against Covid-19. Information had as its focal point bringing knowledge most of the time, however this knowledge, in most of the analysis,
    did not represent an example of Public Communication of Science, due to the lack of scientific sources. Therefore, the use of the social network platform by the Department of Health partially promoted Public Communication of Science, due to the low use of scientific sources and active dialogue with society.

9
  • Rodrigo de Carvalho Serpa
  • Attacks and alignments: the press and Jair Bolsonaro's neo-populist communication style in Youtube's "lives"

  • Líder : LIZIANE SOARES GUAZINA
  • MIEMBROS DE LA BANCA :
  • Juliana Gagliardi de Araujo
  • FERNANDO OLIVEIRA PAULINO
  • LILIANE MARIA MACEDO MACHADO
  • LIZIANE SOARES GUAZINA
  • Data: 24-jul-2023


  • Resumen Espectáculo
  • The dissertation proposes to analyze how the traditional press is portrayed in the "lives"
    weekly broadcasts by the former president of Brazil, Jair Bolsonaro, on Youtube during the
    last year of the presidential term, 2022, when there was an escalation in the coup rhetoric and
    antisystem that intensified during the electoral period, in which Bolsonaro was defeated in the
    campaign for re-election. The characterization of the press as an adversary was verified, through
    from criticism and attacks, as well as an ally from praise and alignment. Such treatments,
    however, they were related to how certain vehicles or journalists
    covered the former president's presidential term. Furthermore, the study seeks
    conceptualize and operationalize Jair Bolsonaro's neo-populist communication style from
    framing the politician as a right-wing neo-populist who uses new media
    digital technologies in an innovative way in institutional communication and in the way of communicating with
    voters. To this end, Bolsonaro positions himself in the literature on the subject to understand how
    Recent studies in the fields of Social Sciences and Communication position Jair
    Bolsonaro as a right-wing neo-populist agent, reflecting in Brazil a movement that
    took place in several countries around the world, within the logic of the communication strategies that
    adopted. In all, 46 “lives” transmitted on Youtube in 2022 were analyzed, resulting in
    in almost 38 hours of material, in which what was interesting for the purposes of this
    work - in this case, the way the traditional press was portrayed in live broadcasts
    of Jair Bolsonaro while he held the Presidency of the Republic.

10
  • Sarah Elisa Buogo Souza
  • They are podcasters: motivations and trajectories of women in the podosphere

  • Líder : FERNANDA CASAGRANDE MARTINELLI LIMA GRANJA XAVIER DA SILVA
  • MIEMBROS DE LA BANCA :
  • FABIOLA ORLANDO CALAZANS MACHADO
  • FERNANDA CASAGRANDE MARTINELLI LIMA GRANJA XAVIER DA SILVA
  • ISABEL SIQUEIRA TRAVANCAS
  • NELIA RODRIGUES DEL BIANCO
  • Data: 03-ago-2023


  • Resumen Espectáculo
  • This dissertation investigates the trajectories of women who work as producers and hosts of podcasts in Brazil. The study seeks to understand the motivations that drive these women to engage in this media phenomenon, as well as to analyze the ways in which they have entered the podcasting sphere, which is the universe of podcasts. Furthermore, the work analyzes these women's perception of podcast production, how they perceive this activity, and how they perceive their own role in this context, as well as the possibilities of pursuing this practice as a career and the relationship it has with the construction and affirmation of their identities in this space. Eight Brazilian women from the Federal District, Pará, Piauí, Rio de Janeiro, Rio Grande do Sul, and São Paulo, all producers, and hosts of podcasts, were interviewed. The research is conducted from an ethnographic perspective and takes as reference the work of Brazilian anthropologist Gilberto Velho to analyze the trajectories of these women, their projects, and fields of possibilities. Other important references are Everett Hughes and Claude Dubar and their model of professional socialization, applied here to analyze the interfaces between professionalization and the construction of an identity in the podcasting sphere. Similarly, Howard Becker and Harold Wilensky are also central to the reflections on professionalization and career. In the trajectory of the women investigated, the experience as a listener stands out as a driving force for becoming a podcaster. Furthermore, it is observed that the motivation to become podcasters is generally not directly related to financial aspects, although profitability can become a determining factor for the continuation of activities over time. We identified that podcasters recognize themselves as such from the moment their voices are expressed and shared in networks.

11
  • Júlia Tudella Bianco
  • When the Obvious Isn't that Obvious: An Analysis of Obvious Conteúdo Criativo's Discourses regarding the Imperative of Productivity published during the Covid-19 Pandemic
  • Líder : FABIOLA ORLANDO CALAZANS MACHADO
  • MIEMBROS DE LA BANCA :
  • FABIOLA ORLANDO CALAZANS MACHADO
  • GABRIELA PEREIRA DE FREITAS
  • GISELA GRANGEIRO DA SILVA CASTRO
  • VANDER CASAQUI
  • Data: 17-nov-2023


  • Resumen Espectáculo
  • The aim of this study is to understand how the discourses of Obvious Creative Content
    – a content agency created by women for women – are configured regarding the
    Imperative of Productivity during the Covid-19 pandemic. To this end, posts from
    January, July and December of 2019, 2020, 2021 and 2022 were selected and
    analyzed to determine if there is a variation in their position towards the subject from
    year to year. To achieve this, we sought to comprehend contemporaneity, the
    Neoliberal society’s rationality and the Imperative os Productivity based on the
    concepts of the Society of Fatigue (Han, 2017); the Society of Performance,
    Entrepreneurial Spirit, and the Cult of Performance by Ehrenber (2010); The 24/7
    Society, by Jonathan Crary (2014); the Colonial-capitalistic Subjectivity of
    Contemporaneity, by Rolnik (2019); the understanding of continuous availability in the
    present, by Sibilia (2019); as well as the notions of business operation and constant
    competition, by Maria Cristina Franco Ferraz (2014). Additionally, we considered the
    impacts of the conronavirus pandemic, such as gender issues and their specificities in
    the context. In a second phase, we understood what Obvious Creative Content is, who
    creats its content, who curates it, and what its target audience and objectives are.
    Subsequently, we selected, categorized and analyzed the agency’s posts that
    reference productivity using Content Analysis. Following this, we applied Discourse
    Analysis from the French perspective proposed by Michel Pêcheux and inspired by
    Michel Foucault’s logic of the order os discourse to conclude the analysis and
    understanding of Obivous’ positioning whitin the selected time frame.
    Through there analyses, we comprehended that the company upholds neoliberal
    discourses abour productivity, even primarily appearing to question the Imperative of
    Productivity. Furthermore, we also gained insight into the agency’s importance as a
    mediator between brands and their audience of followers.

12
  • CHRISTIANE DE ARAUJO SANTOS
  • "FEMALE BODIES ON INSTAGRAM: An analysis of medical advertisements on bariatric surgery"

  • Líder : FABIOLA ORLANDO CALAZANS MACHADO
  • MIEMBROS DE LA BANCA :
  • FABIOLA ORLANDO CALAZANS MACHADO
  • GABRIELA PEREIRA DE FREITAS
  • LILIANE MARIA MACEDO MACHADO
  • MARIANNA FERREIRA JORGE
  • Data: 20-nov-2023


  • Resumen Espectáculo
  • This dissertation investigates the contemporary dilemma faced by women in their pursuit of physical perfection, balancing the social pressure of beauty standards with health concerns. The transformation of this paradigm is not solely the result of cultural shifts but also rooted in a power structure within society. In this context, around the mid-20th century, bariatric surgery emerged as a significantly important treatment in combating obesity and its comorbidities, promoting health and well-being, particularly among women, who are most affected by this condition. In line with this, social media plays a crucial role in disseminating these issues, both in raising awareness and in pressuring unattainable beauty standards. The research analyzes the influence of medical advertising on Instagram and explores how it may impact women's perception of their bodies and their pursuit of bariatric surgery, delving into its persuasive power in the digital landscape. To achieve this, a study was conducted considering the Content Analysis proposed by Bardin (1977), a quantitative approach that seeks to quantify posts about bariatric surgery and the volume of health-related posts, while also considering a qualitative approach in identifying the patterns present in the advertisements. This dissertation also adheres to the principles of Discourse Analysis methodology inspired by Michel Foucault's perspective (1996; 2005), emphasizing the Discursive Formations present in the posts, aiming to understand how medical advertising influences the choice for bariatric surgery and the perception of how female bodies are represented and impacted by media discourses. This enabled a deeper analysis of the meaning-making process within the discourses related to the surgical procedure and its dissemination on Instagram. The profiles selected for the research were those of two bariatric surgeons, Dr. Fábio Viegas (@drfabioviegas) and Dr. Helena Malnati (@dra.helenamalnati), and Hospital Anchieta (@hospitalanchieta), representing a Healthcare Institution, during the period from January 2022 to September 2023. Throughout the study, it was identified that, although there are profiles of doctors that focus on the image of a slim body to encourage bariatric surgery, the chosen profiles did not concentrate their posts on aesthetics but rather on informative content, using advertisements that provide ethical and responsible information in influencing bariatric surgery.

13
  • LUCAS LIMA JANSEN
  • HOW WILL I EXPLAIN THIS TO A CHILD?: Analysis of the repercussions of "outvertising"

  • Líder : LILIANE MARIA MACEDO MACHADO
  • MIEMBROS DE LA BANCA :
  • LILIANE MARIA MACEDO MACHADO
  • CARINA LUISA OCHI FLEXOR
  • FABIOLA ORLANDO CALAZANS MACHADO
  • ANGELA TEIXEIRA DE MORAES
  • Data: 22-nov-2023


  • Resumen Espectáculo
  • Outvertising is a contemporary advertising trend that employs a counterintuitive and deconstructionist rhetoric, rejecting traditional negative stereotypes of gender and sexual identities and highlighting LGBTI+ individuals as brand communicators. When considering this concept, the central issue of this study revolves around questioning how outvertising narratives resonate in society and to what extent they are related to socio-historical and political contexts. In response to this question, it was found that, contrary to criticisms that view outvertising as advocating transgender and homosexual identities, these campaigns do not promote such identities in a moralizing manner; instead, they expose prejudices and negative stereotypes regarding gender and sexual identities. The research's overall objective is to analyze outvertising, with a focus on the "Como explicar?" campaign by Burger King Brazil and its repercussions, identified through (I) the Twitter hashtags "#BurgerKingLixo" and "#BurgerKingNuncaMais," (II) criticism from presenter Sikêra Jr. during the Alerta Nacional program on RedeTV!, (III) Bill No. 504/2020 under consideration in the São Paulo State Legislative Assembly, and (IV) Complaint No. 135/21 from Conar, the National Council for Advertising Self-Regulation, which reviewed complaints against the campaign. To achieve this purpose, the study examines contemporary advertising narratives, social activism (feminism, anti-racism, and LGBTI+), and the relationship between childhood and media. In order to fulfill its objectives, this study employs French discourse analysis, primarily following Dominique Maingueneau's approach and using the tool of discursive formations to understand the strategies adopted by the social repercussions of outvertising. The results of this study led to the formation of three main discursive formations: "Common Enemies," "Protection of Children," and "Pride and Respect." This study reveals complex discursive formations and debates surrounding diversity and respect for LGBTI+ identities. It contributes to a deeper understanding of discursive and political strategies related to advertising and the diversity of gender and sexual identities in contemporary society.

14
  • Andressa do Nascimento Goncalves
  •  Riobaldo's Journeys: Wandering Displacement in Grande Sertão: Veredas.

  • Líder : GUSTAVO DE CASTRO DA SILVA
  • MIEMBROS DE LA BANCA :
  • GUSTAVO DE CASTRO DA SILVA
  • GABRIELA PEREIRA DE FREITAS
  • Leandro de Bessa Oliveira
  • MÍRIAM CRISTINA CARLOS SILVA
  • Data: 29-nov-2023


  • Resumen Espectáculo
  • This research addresses the notions of wandering and displacement from the perspective of the journey in "Grande Sertão: Veredas" (1956). The goal is to map Riobaldo's thought, seeking to understand the aesthetic and communicational constructions. To do so, a reflection on the aesthetics and the journey in Guimarães Rosa's literary creation is proposed. As indicated by the archives and bibliography, the life of a diplomat and travels through the Brazilian backlands may have influenced the narrative construction of the novel, filled with deviations. The work draws a parallel between the protagonist and the author, one as the consciousness of the other. The investigation aims to create a discourse map, previously divided into four categories: wandering, emotion, displacement, and Diadorim/devil, based on aesthetic contemplation of the imaginary. This "map" is forming a quantitative analysis of grammatical and semantic word appearances related to the categories. The method used was inspired by Willi Bolle's cartography (2004), as well as studies by Paola Berenstein Jacques (2012), Michel Onfray (2009), Benedito Nunes (2013), Edgar Morin (2017), Costa (2002), and Baião (2020). As a result, concepts such as Riobaldian thought and wandering displacements were defined. It also presents the construction of a "map," blending knowledge from communication and literature. This dynamic points to the formation of new perspectives on the character's narrative as a consequence of the work's wandering imaginary, providing elements for various interpretations.

15
  • Ubirajara Rodrigues dos Santos
  • Communication policy for the Unified Health System (SUS): study on the relationship between proposals from the National Health Conferences (CNS) and public communication principles

  • Líder : NELIA RODRIGUES DEL BIANCO
  • MIEMBROS DE LA BANCA :
  • RODRIGO MURTINHO DE MARTINEZ TORRES
  • FERNANDO OLIVEIRA PAULINO
  • KENIA AUGUSTA FIGUEIREDO
  • NELIA RODRIGUES DEL BIANCO
  • Data: 30-nov-2023


  • Resumen Espectáculo
  • This dissertation deals with the relationship between proposals for creating a communication policy for the Unified Health System (SUS) and the principles of public communication. The proposals were approved within the scope of the National Health Conferences (CNS) held between 2003 and 2019, ranging from the 12th to the 16th edition. The investigation includes analyzing documents (reports and legislation) and conducting in-depth interviews with key sources who participated in the conferences. In order to support the discussion on the elaboration of a communication policy aimed at the SUS, theoretical elements were explored to develop the concepts of public communication and communication and health. Based on a bibliographic search, the principles defined in the guide of the Brazilian Association of Public Communication (ABCPública, 2021) were chosen as a reference for analyzing the proposals. The results point to implicit connections between recommendations published in the reports and principles of public communication. The findings indicate the need for the appropriation of these principles by social society during the discussions of the propositions. This appropriation can offer support for the debate on the topic, providing greater unity and political direction to the propositions. The study also highlights the importance of overcoming the hegemony of biomedical and technical discourse in the SUS and the necessity to review the transference communication model going towards a more dialogical format, in order to provide access to communication as a right. It also shows the need to include a public communication policy proposal on the Ministry of Health's agenda.

16
  • Dandara Oliveira Lima
  • Guardian of Morals, Paladin of Truth: Anti-gender and anti-press discursive strategies on Jair Bolsonaro's Twitter in the 2022 electoral and pre-election period

  • Líder : LILIANE MARIA MACEDO MACHADO
  • MIEMBROS DE LA BANCA :
  • DANIELA OSWALD RAMOS
  • LILIANE MARIA MACEDO MACHADO
  • LIZIANE SOARES GUAZINA
  • NELIA RODRIGUES DEL BIANCO
  • Data: 18-dic-2023


  • Resumen Espectáculo
  • This dissertation deals with the discursive strategies of former President of the Republic of Brazil Jair Bolsonaro that generate anti-gender and anti-press effects, resulting in narratives of cultural violence against women journalists on his personal Twitter profile during the pre-election and electoral period of 2022 - from July 15th to October 30th. More specifically, the objective is to understand the importance of violence against women journalists for the agenda of Jair Bolsonaro, as well as the importance of Twitter as an instrument for this violence. The analysis is justified taking into account the growth in the number of threats and offenses against these professionals, largely driven by the former representative of the Federal Executive, and which move between online and offline with the same misogynistic contours. We associate the reading of Sociology of Violence theorists to recognize the typology of violence against women journalists; as well as reading communicators and political scientists that allowed us to understand the reactionary populist character of the bolsonarist discourse. Finally, we combine platform studies and theories that study gender and feminisms to understand how these environments have become a territory of hatred against women and against freedom of the press. In light of French Discourse Analysis, we recognize discursive formations that seek control over what is moral and what is true, challenging the credibility of journalism while assigning women the same patriarchal social role as “womb of the nation”.

Tesis
1
  • ANA GABRIELA GUERREIRO VIOLA DA SILVEIRA LEITE
  • The normalization of Jair Bolsonaro's speech by the Brazilian mainstream media

  • Líder : LIZIANE SOARES GUAZINA
  • MIEMBROS DE LA BANCA :
  • LIZIANE SOARES GUAZINA
  • FABIO HENRIQUE PEREIRA
  • FERNANDO OLIVEIRA PAULINO
  • BRUNO BERNARDO DE ARAUJO
  • LAURA MARINA CALABRESE
  • Data: 03-mar-2023


  • Resumen Espectáculo
  • This study aimed to analyze the news coverage of the newspapers Folha de S. Paulo and Estado de S. Paulo to understand the role of mainstream journalism in relation to the public figure of Jair Bolsonaro. By adopting strategies of a populist far-right politician Bolsonaro captured the attention of the Brazilian press throughout the years he served as a federal deputy, between 1991 and 2018. Our hypothesis is that the newspapers Folha and Estadão normalized the speech of the far-right politician in their coverage collaborating in its diffusion among Brazilian society. To test it, we adopted a methodology structured on two fronts: we performed a content analysis on 826 news items from the newspapers Folha de S. Paulo and Estado de S. Paulo in the ten years prior to his election to the Presidency of the Republic between the years 2008 and 2018. For this purpose, we conducted Laurice Bardin's (2011) content analysis model with the creation of categories. This analysis allowed us to identify in the texts whether the two newspapers normalized the politician's speeches, including those that break the democratic limits and Brazilian legislation, such as attacks on the LGBTQIA+ community, black people and women. The statistical data confirmed the normalization process by the newspapers. We also used as methodology in-depth interviews with ten journalists who worked in Folha and Estadão newspapers in the coverage of Jair Bolsonaro in the House of Representatives to identify the journalistic work routines. The research revealed elements of political journalistic work in Brazil that led journalists to naturalize Bolsonaro's speech over the years, such as the literal reproduction of his radical discourse, not using qualified sources to rebut anti-democratic threats, and letting themselves be guided by the politician himself and his populist strategies. All these practices may have contributed to the dissemination of his populist thought to the Brazilian society by the newspapers analyzed in this study.


2
  • Djenane Arraes Moreira
  • Transformations of Brazilian Music Journalism in the 20th Century [1896-2001]

  • Líder : GUSTAVO DE CASTRO DA SILVA
  • MIEMBROS DE LA BANCA :
  • CIRO INACIO MARCONDES
  • DANIELLE NAVES DE OLIVEIRA
  • DIONE OLIVEIRA MOURA
  • GUSTAVO DE CASTRO DA SILVA
  • IRENE DI JORIO
  • Data: 08-may-2023


  • Resumen Espectáculo
  • Originating late in the mid-nineteenth century, Brazilian music journalism has undergone numerous transformations, and also some permanencies, which have been portrayed throughout more than 200 specialized periodicals launched in the country since 1848. Especially using the theoretical precepts of Jean Charron and Jean De Bonville (2016), the objective of this thesis was to carry out a comparative study of five Brazilian journals and magazines specialized in music launched in different decades, to identify the determinants of permanence and editorial transformation and groups of content producers over a century, taking into account the historical contexts of specialized music journals. The journals and magazines studied were: A Música Para Todos (1896-1899), Ariel (1924-1929), Revista da Música Popular (1954-1956), Rolling Stone (1972-1973) and Bizz (1985-2001). Three central aspects were studied: the editorial identity, the content producers, and 100 texts drawn from 20 content producers that we highlighted in the research. We detail the editorial identity using the content analysis method. The groups of content producers and their characteristics were identified through the analysis of collective biographies. Finally, we did paraphrastic and event readings of the texts chosen by sortition. Our research has shown that Brazilian music journalism has been transformed as the editorial missions shaped by editors and publishers have been modified. Music journalism based on erudite music that prevailed in the 19th century had, among others, a pedagogical editorial mission. The 20th century brought the development of the phonographic industry and, with it, the predominance of music journalism based on popular music, pushing the erudite field towards the academies. The mission ceased to be pedagogical and became an orientation for consumption. This shift in types of missions led to changes in the profiles of editors, content producers and the topics discussed on the pages of journals. Music journalism also presented changes that accompanied the technological innovations and journalistic practice of each era, but none of the periodicals studied in detail were agents that triggered transformations. Permanencies were also identified, especially in relation to the points that constitute the editorial identity, such as forms of support and the type of content offered.

3
  • VINÍCIUS PEDREIRA BARBOSA DA SILVA
  •  Journalistic narratives and alterity: between representations of the 'other' and the construction of journalistic events regarding Palestine-Israel issue in the Folha de S. Paulo and The Guardian

  • Líder : CELIA MARIA DOS SANTOS LADEIRA MOTA
  • MIEMBROS DE LA BANCA :
  • CARLOS EDUARDO FRANCISCATO
  • Ivan Elizeu Bomfim Pereira
  • CELIA MARIA DOS SANTOS LADEIRA MOTA
  • DAVID RENAULT DA SILVA
  • DIONE OLIVEIRA MOURA
  • Data: 10-ago-2023


  • Resumen Espectáculo
  • This research investigates the intertwined relationship between journalism and alterities. The aim is to understand how narrative constructions regarding the Palestinian-Israeli issue and their meanings about the other are brought into attention due to its long-term conflict aspects. In this sense, Folha de S. Paulo and The Guardian are our research objects in the light of International Journalism studies and journalistic theory events framework. Thus, the analysis discusses ways into representing cultural and social diversity, political influence, journalistic professional limits, journalism as social knowledge in building narrative legitimacy and giving room to different voices. As a theoretical-methodological approach, it will be used the Narrative Critical Analysis (MOTTA, 2013)

4
  • Ana Cristina Gonçalves dos Santos
  • Information and Misinformation in Television Journalism in South America: Normative Dimensions and the Role of Television in the Contexts of Brazil, Argentina, and Chile

  • Líder : SIVALDO PEREIRA DA SILVA
  • MIEMBROS DE LA BANCA :
  • Luana Meneguelli Bonone
  • ANDERSON DAVID GOMES DOS SANTOS
  • FERNANDO OLIVEIRA PAULINO
  • PAULO VICTOR PURIFICAÇÃO MELO
  • SIVALDO PEREIRA DA SILVA
  • Data: 30-ago-2023


  • Resumen Espectáculo
  • This research investigates how television systems in South America are adhering to normative principles in the context of combating misinformation. In this regard, the study focused on analyzing three important countries in the region: Brazil, Argentina, and Chile. The central question guiding this work is to understand how journalism from South American open television broadcasters has dealt with the phenomenon of misinformation, intensified by the digital environment in this century, and whether these outlets adhere to democratic principles involving the right to information, communication, and pluralism. To answer this question, the research conducted an initial analysis exploring debates about communication and information rights, pluralism, the relationship between law and communication, with the impact of the internet in this field as a backdrop. Next, the contexts of misinformation were studied, including its characteristics, dynamics, and interactions with technology and the political environment. The television systems of the three countries were investigated, considering their history, market structure, and regulations. Case Study methodology was used, combined with techniques such as Document Analysis, Content Analysis, and Discourse Analysis. Programs of different formats but with a journalistic bias were selected for analysis. These programs addressed topics of public interest often targeted by misinformation, such as Covid-19, Electronic Voting Machines, and Constitutional Plebiscite. The analysis was based on indicators of plurality divided into five categories: Democratic Values, Ownership Rules, Freedom of Expression, Content Diversity, and Education and Awareness. The results demonstrate that the analyzed countries have laws seeking to define television broadcasting as a public service, recognizing communication as a right, and that this legal framework positively influences the fight against misinformation within journalistic programs, even though the presence of monopolies and concentration in large media groups constitutes a challenge to these principles.

5
  • Wenya Alves Alecrim
  • AGROINSPIRADORAS

    a perspective on gender and work in the discourse of agro feminism in segmented media

  • Líder : FERNANDA CASAGRANDE MARTINELLI LIMA GRANJA XAVIER DA SILVA
  • MIEMBROS DE LA BANCA :
  • FERNANDA CASAGRANDE MARTINELLI LIMA GRANJA XAVIER DA SILVA
  • LILIANE MARIA MACEDO MACHADO
  • CLARISSA RAQUEL MOTTER DALA SENTA
  • KELLY TATIANE MARTINS QUIRINO
  • SOFIA CAVALCANTI ZANFORLIN
  • Data: 26-sep-2023


  • Resumen Espectáculo
  • This research aims to analyse media representation of female farmers who work in the production and management of medium and large rural properties. In particular, the study focuses on the TV program called Agroinspiradoras, aired by Canal Rural, and on 18 other audiovisual productions that portray the rural environment and which have the participation of the presenters of Agroinspiradoras. The research seeks to understand the panorama of rurality in Brazil, problematize the role of agribusiness and analyze the presence of women in this media context. The main focuses of the investigation are gender and work issues. Historically, the agricultural sector has been predominantly male and the research seeks to understand how agro-women become spokespersons for a phenomenon that approaches the ideals of neoliberal feminism. The similarities and differences between historical feminist struggles and the discourse propagated by these women through the media are investigated. There is the emergence of a phenomenon in transformation, called here as “agro feminism”, since there isn´t a term/concept that encompasses all the characteristics of this movement. This raises questions about the nature of the observed movement, its connections to historic feminist struggles, and its approach to collective transformation and overcoming social inequalities. In addition, the research analyzes the relationship of this phenomenon with the culture of inspiration and entrepreneurship. To investigate these questions, the research uses a methodological approach that combines the French Discourse Analysis, the Theory of Social Representation and semi-structured interviews, carried out with two participants of Agroinspiradoras. These analytical approaches allow for a deeper understanding of media representations, discourses propagated by agro-women and their relationships with the culture of inspiration and entrepreneurship.

     

6
  • Mariana Fagundes Ausani
  • The social world of digital feminist media activism: Trajectories between journalism, online activism and political militancy

     

  • Líder : FABIO HENRIQUE PEREIRA
  • MIEMBROS DE LA BANCA :
  • FABIO HENRIQUE PEREIRA
  • LILIANE MARIA MACEDO MACHADO
  • ERICA GUEVARA
  • FLORENCE LE CAM
  • ISABEL SIQUEIRA TRAVANCAS
  • Data: 16-nov-2023


  • Resumen Espectáculo
  • The aim of the research is to understand, from the trajectories of the members of the social world and based on the cases of Brazil and France, how digital feminist media publications are structured and why they are maintained. I chose to work with these two countries because they are major players in the international geopolitical scenario of the global South (Brazil) and North (France). I see feminist media activism as a space composed of the interstice between other social worlds, such as journalism, digital activism, and political militancy. To understand which forms of engagement are constructed by the group, the thesis analyzes the Brazilian publications AzMinaThink Olga and Lado M and the French publications Georgette SandLes Glorieuses and Madmoizelle. I use theories on gender studies and feminisms as bibliographical support. I also turn to the theoretical framework of symbolic interactionism correlated to the social worlds of the beckerian perspective to trace the conventions and ways of cooperation, interaction and negotiation constructed by the journalists and contributors to these publications. Moreover, I seek support from critical sociology and social field theory to observe the relations of power and domination that permeate the practice analyzed and the experiences of the interviewees. The methodology, of a qualitative and inductive nature, is based on ethnography with in-depth interviews with actresses and actors who participate to different degrees in the composition of the world – content producers, support teams and publics – and direct observation of the practices developed by participants in these spaces to enable multi-site comparison and provide transnational evidence of the ways in which digital feminist media work.

     

7
  • FABIANE DA SILVA DE SOUZA
  • Images of an impatient world: an essay on futures in photographs in the century of its emergence 


  • Líder : CLAUDIA GUILMAR LINHARES SANZ
  • MIEMBROS DE LA BANCA :
  • CLAUDIA GUILMAR LINHARES SANZ
  • TIAGO QUIROGA FAUSTO NETO
  • RONALDO ENTLER
  • André Piazera Zacchi
  • ANDRÉA CARLA SCANSANI
  • Data: 11-dic-2023


  • Resumen Espectáculo
  • In a very particular formulation, Walter Benjamin (1987) found in photography the presence of past futures. He understood that photography harbored an imperceptible place where the future was nested and where it speaks in such a way that we could discover it with a retrospective look. In this sense, photography nestles a future that we will only find later, when we can read it with the updated eyes of another present. The essayistic gesture of this research develops itself based on the suggestion left by Benjamin that photographs nestle the future, collect sparks of what was dreamt of by those who made it and those who were photographed, harbor traces of an era, its culture, its longings. Thus, we were able to investigate and compose of the future manifested in photographs and their surroundings in the century of their emergence, in 19th century culture. 
     
    In the first chapter, we discover in photographs taken from the window, by their inventors and admirers, the expression of an idea of the future, the belief in photography's participation in the history of progress. In the second chapter, we find images permeated with the presence of a permanence in time, of sendings of past expectations. These photographs then take on phantasmal forms — when actualized, they embody the presence of an inclination from the past future. In the third chapter we investigate how 19th century scientific photographs worked to create experiences of the future, in an open field of predictions and unforeseen events triggered by images seen through new eyes. This thesis has presented a possible path taken by the historical link between photographs and the future. A link of fluid meanings, which finally summons us to think about how we currently relate to photographs and whether, with them, we still dream and are hooked by the future. 
2022
Disertaciones
1
  • MARCELA ROCHA DE SÁ
  • Online political participation in the digital platforms of the Federal Senate during the Covid 19 pandemic: a study on changes in the period
  • Líder : SIVALDO PEREIRA DA SILVA
  • MIEMBROS DE LA BANCA :
  • SIVALDO PEREIRA DA SILVA
  • CHRISTIANA SOARES DE FREITAS
  • FERNANDO OLIVEIRA PAULINO
  • ISABELE BATISTA MITOZO
  • Data: 22-feb-2022


  • Resumen Espectáculo
  • This dissertation presents aspects of how changes took place in the mechanisms of digital participation offered by the Federal Senate at the beginning of the Covid-19 pandemic, which occurred in 2020, from the implementation of the Remote Deliberation System (SDR), which allowed the functioning of the deliberative sessions in a virtual manner. The objective is to answer the following question: how did the implementation of remote deliberative sessions in the Federal Senate change the way citizens participate in the legislative process during the pandemic? In order to operationalize it, digital social networks that broadcast the remote sessions were analyzed, such as Facebook and YouTube, in addition to the House's institutional social participation tool, e-Cidadania. Interviews were also conducted with managers responsible for the digital tools. It was concluded that the Federal Senate offered structure and mechanisms for online political participation before and during the pandemic but in 2020 there were no significant changes in the way the population participated digitally when compared to the previous year. Despite the increase in the flow of participation, it is not possible to affirm the same about the quality of participation. e-Cidadania had some of its tools affected by the changes in the functioning of the Senate remotely and social network sites were used for informational and not for participatory purposes. Thus, in addition to seeking to understand the changes in digital participation in this period, the intention was to contribute in the debate on the paths for participation in the Legislature in a world with or without a pandemic.

2
  • Érico Luís Cunha Cazarré
  • Regulatory alternatives for video on demand in Brazil”,
  • Líder : FERNANDO OLIVEIRA PAULINO
  • MIEMBROS DE LA BANCA :
  • FERNANDO OLIVEIRA PAULINO
  • MARCIO NUNES IORIO ARANHA OLIVEIRA
  • NELIA RODRIGUES DEL BIANCO
  • RANULFO ALFREDO MANEVY DE PEREIRA MENDES
  • Data: 10-ago-2022


  • Resumen Espectáculo
  • This dissertation seeks to analyze the perspectives of regulation and communication policies for audiovisual streaming services offered in Brazil. The scenario of intense technological and economic transformation has substantially impacted the audiovisual services in Brazil and in other countries. The study analyzed alternatives for the regulation of activity starting from a presentation of the existing regulatory asymmetry currently between SeAC (Conditioned Access Service) and VoD (Video on Demand). Innovative features that differentiate video services under demand of the existing forms of audiovisual exhibition, as well as the impacts and opportunities created for the Brazilian audiovisual industry. The research analyzed aspects that may be regulated in the streaming market, such as quotas for national content, imposition of investment obligations in acquisition and production of national content, rules for the operation of the prominence algorithms of content and taxation. The dissertation also presented evaluations about the possible market impacts arising from the various regulatory alternatives presented in the search. It is concluded that there is a need to create a regulatory framework for the connected audiovisual platforms, but the details of this milestone can only be carried out based on the definition of the objectives to be achieved. Even though the simple transposition of legislation from SeAC to VoD does not seem to be adequate, it is important to reduce the current asymmetry between the two markets, as they are competitors, it is important to reduce the current asymmetry between the two markets.


3
  • Laura Rodrigues Furtado
  • ARIANO SUASSUNA ON TELEVISION: A reinterpretation of A Pedra do Reino by Luiz Fernando Carvalho
  • Líder : SUSANA MADEIRA DOBAL JORDAN
  • MIEMBROS DE LA BANCA :
  • SUSANA MADEIRA DOBAL JORDAN
  • FABIOLA ORLANDO CALAZANS MACHADO
  • GUSTAVO DE CASTRO DA SILVA
  • André Luís César Ramos
  • Data: 01-dic-2022


  • Resumen Espectáculo
  • This research aimed to study the transposition of the literary work, Romance d'A Pedra do Reino e o Príncipe do Sangue do Vai-e-Volta (1971), by the writer Ariano Suassuna to television in the format of a miniseries, titled A Pedra do Reino (2007), produced by Rede Globo in partnership with Academia de Filmes and directed by Luiz Fernando Carvalho. Carvalho had complete freedom to build the miniseries however he wanted, however, the director chose to keep the main aspects and the essence of the hypotext. In the construction of the miniseries Carvalho sought to dialogue with other genres of speech (theater, painting, literature itself, music), in addition to dialoguing directly with the Movimento Armorial, a movement led by the writer Ariano Suassuna and whose objective was to unite popular art with erudite art. . Therefore, the key concepts that guided us in the present discussion were the transtextuality of Gérard Genette (2010), the intermediality of Irina Rajewsky (2012) and the hybridity of Homi Bhabha (1998). We analyzed, then, how the director used some narrative functions to build a recreation of the source text in an audiovisual product, such as the inspiration of some characters from the commedia dell'arte in the construction of the characters of the miniseries and the inspiration in the paintings of Giotto and El Greco for the construction of the set and photography of the miniseries. Thus, it was possible to highlight the transgressive character of the adaptation carried out by Carvalho, who pointed to a proposal that goes a step further in an aesthetic challenge launched on Brazilian television.

Tesis
1
  • Alessandra Siqueira Lessa
  • PUBLIC COMMUNICATION, TRANSPARENCY AND PARTICIPATION: the role of parliamentary ombudsmen in the legislative branc
  • Líder : NELIA RODRIGUES DEL BIANCO
  • MIEMBROS DE LA BANCA :
  • NELIA RODRIGUES DEL BIANCO
  • FERNANDO OLIVEIRA PAULINO
  • ELEN CRISTINA GERALDES
  • CLAUDIA REGINA FONSECA LEMOS
  • RUDIMAR BALDISSERA
  • Data: 04-ago-2022


  • Resumen Espectáculo
  • The thesis sought to delimit the point of intersection between the concepts of transparency and participation in the scope of public ombudsman offices, suggesting that the crossing between these two axes occurs through communication. In this sense, the application of the principle of transparency directs ombudsman-in-law to trigger public communication mechanisms to promote the publicity of information, accountability and citizen participation in democracies. Similarly, the laws that concern the performance of the public ombudsman delimit the requirements for this participation to occur, and it is necessary to enable devices for access, interaction and influence of citizens with the organs of the public authorities, which is also provided through communication instruments. It is, then, from the literature review derived from theories of Public Communication, Law and Political Science, to the presupposition of this work: the ombudsman is guided by the principle of transparency to use communication instruments to promote social participation in public administration. Based on this primordial discussion, the research analyzed the normative and institutional documents that regulate and inform about the activity of parliamentary ombudsman. Next, we sought to identify how the use of public communication instruments occurs in the institutional websites of the ombudsman's office of Brazilian legislative houses vis-in-view of the theory studied. The communication allocated to these ombudsman's office on the pages of the respective institutional sites was analyzed from the perspective of the sociology of public action (LASCOUMES; LE GALÈS, 2012), which attaches importance to instruments, ideas, individuals and interests that make up an institution. In this phase, the information and dialogue instruments (DUARTE, 2009) were observed that promote the transparency of the ombudsman's services from the publication of content on the pages of parliaments on the Internet. The collection of information in this stage helped in the production of indicators to assess the level of transparency of parliamentary ombudsman's services from the use of communication tools in institutional websites. The indicators were created based on a methodology produced by the Federal Senate (BRASIL, 2015), with the purpose of evaluating the transparency of the legislative power. As a result of the application of the Index, the study found the wide difference in scores between the two ombudsman's agencies that make up the federal legislature and those located in the Federal District and the states, with the former obtaining the best scores. Unlike the House and Senate, 17 state legislative houses do not provide information about the rules that regulate ombudsman activity. In addition, the Index revealed that none of the legislative houses analyzed publishes the measures adopted in the face of the manifestations presented by society. Thus, it is concluded that, in addition to improving the mechanisms for access and interaction, the legislative ombudsman still needs to meet the requirement of publicity of an accountability that meets the design of the law, informing about how the demonstrations influenced the political and administrative decisions of the legislative houses. Thus, the assumption of this work is resumed, considering that, in addition to being a vector of transparency for all public administration, the ombudsman itself must be transparent to enable the better participation of the citizen in the public power.

2
  • Luzo Vinicius Pedroso Reis
  • Exposing the Shadows: Photography Meets Night in the Works of Georges Brassaï, Claudia Andujar and Antoine d’Agata.

  • Líder : SUSANA MADEIRA DOBAL JORDAN
  • MIEMBROS DE LA BANCA :
  • SUSANA MADEIRA DOBAL JORDAN
  • GABRIELA PEREIRA DE FREITAS
  • BIAGIO D ANGELO
  • KÁTIA HALLAK LOMBARDI
  • MOACIR FRANCISCO DE SANT''''''''''''''''ANA BARROS
  • Data: 22-ago-2022


  • Resumen Espectáculo
  • The present work analyzes the photographic works of Georges Brassaï, Claudia Andujar and Antoine d’Agata from the perspective of the nocturnal aesthetics they explore. From his works, we propose an evolutionary line of the photographic language, verifying how his works displace the imaginaries associated with the nocturnal present in nineteenthcentury photography, a paradigmatic moment of a glorification of light propagated by technical and scientific modernity with evident effects in photography, its limits and language. We argue that the work of the chosen artists contributed to reconfigure old dichotomies that defined the roles and possibilities of images that appeal to a nocturnal visuality, shifting them from an exclusively artistic function to contaminate and complexify the narratives that produce contemporary reality. A large part of the 19th century photographic production was forged under the sign of a realism based on a luminous and descriptive aesthetic, forming a daytime regime of images whose resonance was felt to varying degrees in scientific, technical and even amateur agendas. A minority, however, always sought the authority of night images in artistic agendas that broke with the daytime postulates of photographic realism. In the 20th century, however, we see a change in this dichotomy. There is an expansion or an advance in the aesthetic possibilities of representing the real, felt even in genres traditionally associated with the daytime regime, as is the case of photographic documentation to which the selected works are linked. In this evolution, we place the most forceful exploration of the interdiction and the suggestive power of the night with elements that escape the search for objective vision and refer to the precariousness of night light and to the diffuse images of dreams. From the analysis of books by the elected photographers, we proceed with an evaluation of their discourses in which lubricity, deviation, ancestry and the margin (elements long associated with nocturnal imaginaries in the West, as we will see) are summoned in order to make contemporary reality more complex through the photographic image.

3
  • RICARDO BORGES OLIVEIRA
  • Brazilian University TVs on Web 2.0 screens: the role of digital social media in the diffusion of content and interaction with the public
  • Líder : SIVALDO PEREIRA DA SILVA
  • MIEMBROS DE LA BANCA :
  • Alexandre Schirmer Kieling
  • CLÁUDIO MÁRCIO MAGALHÃES
  • JOAO JOSE AZEVEDO CURVELLO
  • NELIA RODRIGUES DEL BIANCO
  • SIVALDO PEREIRA DA SILVA
  • Data: 24-ago-2022


  • Resumen Espectáculo
  • This thesis addresses the use of digital social media by Brazilian University TVs as an alternative to fulfill their mission of taking the knowledge produced by the academy beyond the walls of the university institution. Through digital platforms, university broadcasters have at their disposal several communicational resources, which include the possibility of live broadcasting, the availability of audiovisual productions, and interaction with the public. In this environment, viewers gain the status of users, leaving passivity in front of the television set for a more active posture, thanks to mechanisms that favor participation through comments, discussions, and suggestions on different electronic devices. Thus, in the current scenario of major technological transformations, with cultural impacts and centrality of the Internet, there are deep changes in the way of producing and consuming television. However, contrary to fatalistic predictions, this powerful means of communication remains strong, hybridized with digital platforms and new screens. In this context of great opportunities and challenges, the university broadcasters have been adapting and seeking to occupy these spaces with the resources they have, within great financial and budgetary limitations, aggravated by the pandemic of the new Coronavirus (Covid-19). In order to analyze in depth how TVUs have used the new media, several methodological procedures were adopted in this research, which include literature review, document analysis, online questionnaire and content analysis, as per Bardin (2011). Also in the scope of this thesis, the results of the mapping of TVUs in the country are presented, the Mapa 4.0, carried out in partnership with the Brazilian Association of University Television (ABTU). Taking the mapping as a starting point, this thesis investigates the performance of 74 TVUs responding to the questionnaire (out of a total of 190) on three platforms: Facebook, Instagram, and YouTube. TVUs are classified by broadcast medium: open signal, closed signal, and WebTVUs. In the empirical research four axes of analysis were defined, to know in detail the respondent broadcasters, the content they publish in the three digital media, the interactions they establish, the levels of online communication planning, and the perception of the leaders of these TVUs about this process. The results of the research reinforce that the university broadcasters seek to get closer to the public through social media. However, difficulties were evidenced in the use of these tools, reflected in a low interaction and participation of users. In general, it was possible to notice that TVUs use these new resources as a relationship space, but without being able to take advantage of all the digital platforms' resources, presenting limitations regarding basic technical aspects. From this perspective, based on the data collected, some proposals are presented, aimed at optimizing the actions in the three digital social media analyzed.

4
  • RONALD SOUZA DE JESUS
  • CONTEMPORARY SERTÃO CINEMA (2010-2020): poetic contributions of the direction of photography
  • Líder : SUSANA MADEIRA DOBAL JORDAN
  • MIEMBROS DE LA BANCA :
  • ANDRÉA CARLA SCANSANI
  • GABRIELA PEREIRA DE FREITAS
  • PABLO GONCALO PIRES DE CAMPOS MARTINS
  • ROGÉRIO LUIZ SILVA DE OLIVEIRA
  • SUSANA MADEIRA DOBAL JORDAN
  • Data: 25-ago-2022


  • Resumen Espectáculo
  • In this PhD thesis, we aim to test the hypothesis about a possible poetic cinematography in the contemporary Cinema of Sertão, creating and transforming its characters, spaces and landscapes, contributing to its consolidation as a specific cinematographic genre. Such cinematographic poetry can express itself in a dominant way as a visual concept which involves the whole narrative or, in punctual ways, as poetic instants that mark the viewer's memory. Based on a corpus composed of 30 fiction films released between 2010 and 2020, we have used as a method the analysis of scenes, process criticism and film analysis. We also have used interviews with cinematographers guided by the suggestion of the Theory of Filmmakers approach in its most current form, which contemplates every creative professional involved in the making of a film. We have divided the text into six parts: an introduction, contextualizing the research objective, the structure of the thesis and the main theoretical framework used; chapter 1 – Origins of The Cinema of Sertão, where we have made a historical survey of the approaches of this setting, the Sertão, in cinematography since the 1950s; chapter 2 – Poetry and the consolidation of the genre, identifying important poetic elements in this set of films and entering concepts such as Sertão-sea by Ismail Xavier; intertextuality, by Robert Stam, Gérard Genette, Tiphaine Samoyault, and Mikhail Bakhtin; and free indirect discourse by Pier Paolo Pasolini. In chapter 3 – Poetic images in the contemporary Cinema of Sertão, we have elected seven categories of analysis typical of cinematography in order to observe the most recent films: lighting; movement; color; framing - which brings the sub-item of contiguity; point of view; effects and intertextuality, placing side by side films that make use of these resources and contextualizing them within the history of the Cinema of Sertão, besides relating them to theoretical perspectives regarding poetry, imagination and cinematographic language. In chapter 4 – Performances of the Landscape, with Anne Cauquelin and Gaston Bachelard, we also have reported the performance of the Sertão setting as a poetic articulator even in the most literal films. In conclusion, we have finally emphasized the Cinema of Sertão confirmation as an emancipated genre and the cinematography as a fundamental element in its consolidation, besides making a synthesis of the perspectives and reflections addressed throughout the text.

5
  • ADELAIDE CRISTINA NASCIMENTO DE OLIVEIRA
  • Communication between Economy and Culture: Contemporary Patronage at the Cultural Center Banco do Brasil and Itaú Cultural
  • Líder : GUSTAVO DE CASTRO DA SILVA
  • MIEMBROS DE LA BANCA :
  • GUSTAVO DE CASTRO DA SILVA
  • JOAO JOSE AZEVEDO CURVELLO
  • ELOISA PEREIRA BARROSO
  • VICTOR MÁRCIO LAUS REIS GOMES
  • ALEXSANDRO GALENO ARAUJO DANTAS
  • Data: 30-ago-2022


  • Resumen Espectáculo
  • This study indicates that the creation of the Sarney Law (Law 7,505/1986), the first to allow investors to deduct from Income Tax sponsorships and donations made to cultural projects, was crucial for at least two important players in the financial market, Banco do Brasil and Itaú Unibanco, began to see investment in art and culture as good business. The inauguration of both the Instituto Itaú Cultural (IC) in 1987 and the Centro Cultural Banco do Brasil (CCBB) in 1989 dates from the years immediately following this legislative framework. The constitution, development and maintenance of these cultural spaces break with the myth that financial capital companies invest with the sole purpose of valuing the brand. Evidence points to self-protection because, far from being a national idiosyncrasy, it is a traditional world practice that has accompanied society for centuries. With empirical data, graphs, arguments, and the combination of quantitative and qualitative methods for exploratory analysis, it is proposed to delve into the universe of sponsorship and support for CCBB and IC as spaces for the distribution of art and culture. In this perspective, it asks about the existence of a sponsorship culture in Brazil, which shapes projects to meet the interests and audiences determined by investors, whose public notices previously define the lines of action. An overview of Brazilian cultural policy is outlined, as it was through the action of the State that the foundations were created for a partnership between the public power and the private sector to boost cultural production. To define the corpus, data available on internet platforms, on websites hosted by the Ministry of Culture (current Ministry of Tourism) were collected and filters were used to find results referring to the institutions surveyed. This research dialogues with other areas of knowledge, through the search for elements capable of explaining the functional role in the economic and financial structure of culture. In this way, it points out corresponding structural conditions for the constitution and development of the promotion of artistic-cultural actions. The history of spaces integrates the studies not as a parade of events and dates, but as facts that are still alive, which are not exhausted at first glance.

6
  • Mayara da Costa e Silva
  • DIGITAL JOURNALISM, PLATFORMIZATION AND NEW PRACTICES OF INTERACTIVITY AND PARTICIPATION: a netnographic study of Metrópoles' profile on Instagram

  • Líder : FERNANDO OLIVEIRA PAULINO
  • MIEMBROS DE LA BANCA :
  • DANILO ROTHBERG
  • DIÔNATAS ALISSON COELHO
  • FERNANDO OLIVEIRA PAULINO
  • LIZIANE SOARES GUAZINA
  • SIVALDO PEREIRA DA SILVA
  • Data: 04-oct-2022


  • Resumen Espectáculo
  • This thesis is a study on digital journalism, in the context of platformization, which seeks to understand how interactivity and participation practices are configured in front of digital social media platforms. The object of study is the Instagram of the Metrópoles communication vehicle, which is a digital native and one of the most accessed news portals in Brazil (METRÓPOLES, 2021; METRÓPOLES, 2022; DIGITAL NEWS REPORT, 2020; 2021). The specific objectives are: to analyze the production and distribution of content on Metrópoles' Instagram; to evaluate the reaction of the public with the themes that generated the most engagement; to identify the levels of interactivity and participation of the different audiences in the Metrópoles Instagram and to verify how the governance of the Instagram platform and the business models of the Metrópoles vehicle are carried out. Platformization is the process that encompasses infrastructure, economic factors, governmental structure of digital platforms and organization of cultural practices (POELL, NIEBORG AND VAN DIJCK, 2020). It has made journalism adjust its legal structures to the operating logics of platforms (NIEBORG AND POELL, 2018) causing a shift in social roles, business models, use of big data, privacy, and speed of information circulation (SAAD, 2020). This relationship between journalism and platforming creates new practices of interactivity and participation in a context in which interactivity is seen from a contextual perspective, as it is a communicational process (BRAGA, 2000; THOMPSON, 2002; CANAVILHAS, 2020) that depends on relationships contexts to happen and participation is seen from the political approach in which participation only exists if there is an equal distribution of power among the participants who make decisions (CARPENTIER ET AL, 2019). This investigation uses netnography as a methodological contribution, a qualitative digital research, which seeks to answer questions about practices, values, consumption, structures, meanings, senses and cultural experiences that are created and expressed by the consumption of technology (KOZINETS, 2019). In this sense, the research data were collected through an analysis form, interviews, and observation (systematic and systematic participant and non-participant) of the field. Data analysis reveals that the production and distribution of content on Metrópoles' Instagram is marked by the large number of publications that, in addition to resulting in incidental consumption of news for the public, follow the characteristics of digital journalism and the norms established by the platform making the vehicle to achieve one of its objectives, which is to generate engagement, which can be seen by the digital traces left by the public. In addition, there is the fact that interactivity occurs at the level of engagement and participation occurs in a hierarchical way between the Instagram platform, the Metrópoles vehicle and the audiences. These new practices of interactivity and participation are marked by the governance, algorithms and the business model of the Instagram platform. This demonstrates how the phenomenon of platformization creates new practices of interactivity and participation in digital journalism which practices are related to the dynamics of content production and distribution and reveal behaviors and habits guided by the functioning of platforms

SIGAA | Secretaria de Tecnologia da Informação - STI - (61) 3107-0102 | Copyright © 2006-2024 - UFRN - app11.sigaa11