The increasingly globalized and connected market, especially with the advancement of internet access and business digitalization, has been providing even greater interactions between companies and between people, also provoking new reflections. With the growing development of startups, both in the aspect of innovation and technologies and in its contribution to the development of the economic ecosystem with the alignment of its governance and socio-environmental impact, this research aims to propose business modeling to make innovative companies, having as reference the propellers of innovation and ESG. A bibliographic exploratory methodology of model proposed in startups integrates them better to the ecosystem of innovation and market opportunities. In a systematized and expository way, the research enabled a model and manual proposal that provide a vision, more integrated, of the business aligned to these concepts, which, consequently, can generate impacts in the initial efforts for the viability of the business, or even during the process of growth/ development of a solution with its customers or stakeholders.

Municipal Internal Control in fulfilling its constitutional mission uses government auditing as an essential tool in the inspection and monitoring of actions carried out by the municipal public administration, which depends on efficiency and effectiveness in order to maximize the use of notably scarce human, financial and technological resources. in all spheres of Brazilian executive power. The state of Bahia, located in the northeast region of the country, is made up of 417 municipalities and according to information made available in the compendium “TCM in numbers” published annually by the Court of Auditors of the Municipalities of the State of Bahia-TCE-BA, in the period From 2015 to 2021, numerous annual financial statements were summarily rejected, that is, they did not reach the minimum level of management effectiveness required by legislation for the accounts to be approved, even with reservations. In this context, it is possible to observe that the crucial problem faced by municipalities in Bahia is the lack of standardization of internal control procedures with regard to the supervision and monitoring of municipal actions, especially with regard to the degree of analysis applied to financial statements, making it unfeasible Therefore, the proposal of planned and timely corrective measures, throughout the current year, with the aim of mitigating management failures and providing an improvement in the quality of municipal public spending intended for the implementation of programs and actions in the areas of health , education, social assistance, among other demands of society. As a proposal to solve the problem, the use of a government audit model is envisaged, to be implemented through a computer system based on artificial intelligence, Audita III, which presents timely, reliable and impartial analyses, providing reliable and useful results for decision making. decision-making and consequently greater effectiveness in municipal management. The methodology used to pursue the proposed objectives was based on the theoretical basis provided by documents published between 2018 and 2023, on the Web of Science (WoS) and Scopus database portals, correlated through the Consolidated Meta Analytical Approach Theory approach. (TEMAC), which enabled a descriptive analysis, worldwide, regarding the contribution of intellectual property in the development of technologies applied to process innovation in the public sector. With regard to relevance, the study presented the use of a technological tool, by the Court of Auditors of the Municipalities of the State of Bahia (TCM-BA), applied to the modernization of diagnosis, supervision and control of municipal management in the state, with the implementation of the Municipal Management Effectiveness Index (IEGM), which proved to be lower than desired. As an alternative to the low IEGM presented by Bahian municipalities, the study proposed the use of artificial intelligence (AI), through expert systems (SE), such as Audita III Software, in order to promote innovation in the internal control process. by federal entities, aiming to provide greater effectiveness to public spending.

This research project aims to propose the qualification of the pedagogical practice of professors in professional education, having as a case study the professors who work in the National Service of Industrial Learning (SENAI). It is proposed to offer a pedagogical guide for teachers to develop entrepreneurial education and innovate their pedagogical practice. The methodological proposal is to apply the Entrepreneurial Dynamic Learning tool (EDLE), which integrates four elements: entrepreneurial education, active learning, design thinking and Bloom's taxonomy, associated with the cycle of professional practice in order to encourage entrepreneurial education. The research qualifies as qualitative, with a case study and the data collection technique will be carried out through basic research with a state-of-the-art bibliographic survey on entrepreneurial education and its connections.
The field research took place with the application of the EDLE tool to the teaching plans of the professors involved in this research. The level of complexity is considerable medium as key connectors proposed by the EDLE tool still articulated to the components of the cycle of professional practice established in technical courses are needed. The innovation happens in the theoretical and empirical articulation between these two concepts. The intended impact is high in the context of SENAI because the existing competency-based curriculum will be complemented with entrepreneurial education practices, essential to develop individuals capable of dealing with rapid changes in society.

Brazil and Portugal are countries that today have a shared history for more than three hundred years. The relationship between the countries expresses proximity of moral, political, cultural, social and economic interests, as well as friendship, cooperation and consultation ties between republics. With so much similarity between these countries, arbitration reduces the procedural volume that permeates the Judiciary, being a technique that takes an average of six months in Brazil and twelve months in Portugal.In this scenario, when the parties take the conflicting demand to the arbitration method, a specialized decision is made and based on the interests and needs of the market, a factor that ends up benefiting society as a whole.With arbitration, those people who really need protection for unavailable rights, that is, rights that are non-negotiable and can only be dealt with by the Judiciary, can use the service without having to wait for a long time or spend resources on attorney fees. The protection of trademarks necessarily requires that the Judiciary Power or the Arbitration Court act with agility and that they are always guided by the legislation in force. Brands are intangible assets of great importance to the entrepreneur, because, whether Portuguese or Brazilian, they are a business distinction tool and, consequently, are responsible for generating resources, and for the technological and marketing development of Brazil and Portugal. In this vein, the comparative study analyzed the laws and judicial, administrative and arbitration sentences, which have as their theme the violation of trademark rights, issued in both countries. These countries have some cultural similarities, starting with the language, but which also present differences that are reflected in the way in which the decision on improper use of the trademark is made. It was possible to detect that in both countries there is the phenomenon of the Judiciary Power crisis. In Brazil, the problem of delays is more aggravated than in Portugal, but there is still an exacerbated delay in the resolution of civil and commercial judicial cases in both countries. It is noteworthy that civil and commercial processes are the field where trademark conflicts are found. With regard to speed, it was found that arbitration in Portugal is not much different from ordinary justice, on the contrary, taking this into account, it is a disadvantage to opt for the arbitration procedure in the event of a conflict involving trademarks. This is because it takes almost twice as long to resolve the dispute. The only difference is the lower financial costs of arbitration than the dispute in ordinary justice.In Brazil, both costs and time for conflict resolution are more profitable than in Portugal. Another important point observed in both legal systems is the lack of incentive and interaction between government, academia and business. It was found that there is no intercommunication between the triple helix, a factor that made it difficult to research the framework to support the present study. It is necessary to encourage arbitration focused on intellectual property and help society with regard to the relieving of the Judiciary, in order to leave it free for those who need it. And, concomitantly in the specialization of professionals specialized in solving problems that the intangible active involvement called brand.

The technological advances experienced in recent decades have reduced borders and made the exchange of information in digital environments increasingly accessible, giving rise to problems related to the processing of personal data and, consequently, risks of invading the privacy of their holders. For this reason, worldwide, more and more legislation seeks to guarantee the privacy of holders of personal data. In Brazil, the General Law for the Protection of Personal Data (LGPD) came into force in September 2020, implying that processes are reviewed and adapted, aiming to preserve the fundamental rights of freedom and privacy and the free development of the personality of the natural person. In the case of public bodies and research bodies, in particular, the LGPD has established specific conditions for the processing of personal data to be carried out. Thus, all business processes that handle personal data must be in line with the principles and legal bases established by the LGPD. And, in the case of public bodies, they must adhere to the public purpose that the body performs. In the case of studies carried out by research bodies, the data should preferably be anonymized when the results are published. Thus, the LGPD compliance process is not a trivial task and must be carried out in the body as a whole. In this sense, the present work aimed to: identify the best practices that facilitate the adequacy of business processes involving the processing of personal data within the scope of public ICTs. To this end, the work was developed through four methodological steps that allowed systematizing the appropriate theoretical framework for its development. In the first step, a bibliographic review was carried out in order to obtain the results and answers about the problematization presented in this work. In the second, a functional descriptive analysis was carried out, from the collected data, aiming to operationalize the descriptions and explanations about the information obtained, in order to provide the validation of the raised hypotheses. In the third, the good practices provided for in the NBR/ISO 27701:2019 standard and in the regulations of the National Data Protection Authority were identified, especially in the field of research and development. And in the fourth step, two technological products were prepared: an article and a guide to good practices for the processing of personal data by public ICTs. The result found that all bodies must adapt their business processes that handle personal data to the LGPD, but public bodies have specific obligations and public ICTs, as research bodies, must observe specific requirements to obtain legal compliance when carrying out studies involving personal data. It was concluded that the professional or team destined to promote compliance with the LGPD, in public ICT, will need additional effort to follow the evolution of the theme, while guiding the adoption of practices for compliance with this legislation, being the guide, elaborated as a technological product of this work, the consolidation of information arising from the identification, analysis and best practices formulated by ABNT, ANPD and the Ministry of Management and Innovation in Public Services in favor of increasing the level of maturity of public bodies in terms of data protection and respect for the rights of their holders, and may contribute as an instrument for public ICTs to conduct their compliance process more dynamically and effectively.

According to Brazilian legislation, food security is the guarantee of regular and permanent access to safe, nutritious

food in sufficient quantity to satisfy nutritional needs and food preferences, without compromising access to other

essential needs (BRASIL, 2006). To exercise this right, it is necessary that the food made available to society follows

 all these requirements, that is, that it is free from chemical, physical and biological risks (WALLS et al., 2019).

Fermented products have become increasingly popular as healthy food options (Bruno et al., 2022) due to their probiotic,

antioxidant and anti-inflammatory properties. These are characteristics provided by the metabolism of fermenting 

microorganisms, whose enzymes, present in this biological system, convert a substrate into a product that may or may

not be of biological interest to the human body. The growth of beer, kombucha and mead markets has been remarkable.

Producers that start to venture into smaller scales set goals and business expansion goals to then be inserted as 

relevant players in the market. It is a fact that many do not have prior technical and scientific knowledge about

 production with fermenting microorganisms, causing this branch to be characterized by experimentation and that

 quality control is strictly sensorial, also for financial reasons. However, they coexist with the problem of product

 standardization, a relevant aspect when it comes to reproducibility and customer loyalty, who cultivate expectations

 about the products. 

The role of Levare Bioprocessos, a micro-enterprise in which the master's student participates since the project 

phase, is to provide assistance to artisanal producers of food and beverages resulting from fermentation. Currently,

 the company acts as a consultant, in order to carry out technical visits to the production sites for diagnosis and 

problem solving, thus providing the best guidelines for the formalization of the business. In this way, the team of 

consultants works to ensure that the business owner will provide a safe product for human consumption, in 

accordance with current legislation. However, the company's consulting proposal is not at a scalable level, an 

obstacle that was observed for the company's growth. With that, there was a decision by the responsible body of

 Levare Bioprocessos to invest time and skills to develop a product whose innovative technological solution is

 focused on the observed needs of the company's market. Therefore, it was necessary to study and recognize the

 current market for quality control technologies for artisanal fermentation productions, in order to build a roadmap

 that will lead to trends in this market. The result of this study will act as a target to be sought by the team of 

consultants in order to start a startup strand.

With the advancement of the culture of innovation in Brazil, more and more innovation environments need to be trained to meet the demands of the current market. According to data from the FORTEC 2021 Base Year Innovation Survey, conducted by the National Forum of Innovation and Technology Transfer Managers (FORTEC), ICTs made 2,328 intellectual property applications in 2021 alone. In this scenario, FORTEC in partnership with other institutions, proposed the creation of the course of the Master in Network PROFNIT, a strategy to leverage the qualification of innovation agents, generate positive impacts with the production of academic works that serve as support in the dissemination of the culture of innovation inside and outside the university, proposing innovation policies and acting in meeting the growing demands, assisting in the technological development of the country. The program came at an opportune time when innovation in Brazil was breaking new ground with the approval of the New Legal Framework for Science, Technology and Innovation in 2016. This study aims to point out a brief history on the constitution of Technological Innovation Centers (NIT) from the Innovation Law No. 10,973/04, its regional divisions, level of implementation and main competencies of the NIT. It aims to identify the contribution of PROFNIT in the improvement and qualification of the workforce of professionals involved in innovation management in innovation promoting environments. To this end, a bibliographic search was carried out in the current legislation and articles on the subject, an exploratory research through an electronic form among the graduates of the focal point of the University of Brasilia, a survey on the program portal on the production of PROFNIT/UnB graduates and finally, some innovation indicators made available through the FORTEC Innovation Survey and the FORMICT Report were listed.

The Inova Talentos Program, an Euvaldo Lodi Institute - IEL initiative, is dedicated to developing and inserting researchers and young talents into the corporate world. The Program has been very successful regarding the insertion of these talents in the market. However, the Program still lacks an improvement in the aspect of development of soft skills oriented towards the innovation of the professionals. Therefore, this research studied key factors related to the skills development of innovation, which impact researchers and young talents in the industry in Brazil. For the development of this research, Germany was chosen as a reference in innovation and professional qualification to subsidize and inspire this study with experiences and best practices that can be adapted to the Brazilian reality and implemented in the Inova Talentos Program. The results obtained highlighted the relevance of education to develop a diverse set of skills to drive innovation in organizations. Through an indepth analysis of the courses and syllabuses of German educational institutions, it was possible to understand that the training of young talents must be focused on a set of specific skills, which were grouped into themes. Finally, the research proposed to deliver a Development Guide raising the main skills and abilities necessary for the improvement of these professionals, specifically the participants of the Inova Talentos Program, thus contributing to public policies aimed at innovation in Brazil, consequently, to the increased competitiveness and economic and social advancement of the country.

The research examined how universities were able to overcome challenges related to Technology Transfer (TT) and improve the commercialization of their intellectual property assets. The development of a pioneering initiative was proposed: the "MEC Technologies Showcase".
The project aimed to create a centralized web platform, managed by the Ministry of Education, which aimed to gather, catalog and make available intellectual property assets created by Brazilian universities. The essence of this initiative was to support the Technological Innovation Centers (NITs) in the efficient dissemination and commercialization of technologies, promoting collaboration between academia, industry and society.
The need for a centralized repository was emphasized, highlighting the difficulty of accessing and disseminating information on invention patents, utility models, industrial designs, cultivars and computer programs developed at universities. The initiative proved to be fundamental in tackling data dispersion and the complexity of accessing innovations and intellectual property. The "MEC Technologies Showcase" aimed to overcome these obstacles, creating a unified access point for companies, investors and other interested parties.
The study described the process from the initial conception to the operationalization of the platform, facing and discussing the technical and structural challenges, in addition to considering the significant impact of the platform on innovation and TT processes. With the achievement of the proposed objectives, the creation of the portal was a milestone for improving the commercialization of educational technologies and stimulated innovative development in Brazil. The research methodology included the preparation and approval of the proposal by the Secretariat of Higher Education (SESu) of the MEC, the definition of functional parameters, system programming and data collection.

It is noteworthy that, of the 203 universities invited to share their intellectual property information, 68 responded, resulting in a repository of 4,156 IP assets available on the platform. Developed in JavaScript , the platform not only acted as a showcase for these assets, but also established itself as an innovative technological product, comprising a specialized computer program and a technical-scientific database.

This research addressed the use of the Industrial Property Law (LPI) and the Pelé Law
as a way of protecting the intangible assets of football clubs, since the LPI legally
protects distinctive signs as long as they are previously registered with the National
Institute of Industrial Property (INPI), while the Pelé Law guarantees legal protection
of denominations and symbols without the need for registration. The objective of this
research was to present a solution to the management of club ́s brands regarding the
decision to register or not their intangible assets, providing them with legal security, in
addition to detailing the special care that the associations must have with the license
contracts. The research was exploratory and descriptive, given the little scientific
production that addresses the topic. For the discussions, a comparison was made
between the Pelé Law and the LPI, a mapping of the clubs that invest in the registration
of their brands and the resulting financial impact, in addition to presenting the case of
Galícia Esporte Clube, a football association that sought the best way to manage your
material assets. In conclusion, the work presented the LPI system as safer for the
management of the intangible assets of the clubs, in addition to detailing the special
care that the associations must have with the license contracts.

With the advancement of technologies, in particular information and communication technologies, and also with the effects of the Covid-19 pandemic, there has been a great increase in internet users, not only users who aim at entertainment, but also small businesses that had to migrate to the virtual environment, in order to improve sales mechanisms through e-commerce. Given this scenario, the present work has as its main objective to analyze this fast expansion of e-commerce and the use of Marketing 4.0 through mass disclosure on social networks, through digital influencers, to leverage the growth of the brand, as well as the legal responsibility of authorized and unauthorized advertising and its impacts on the brand and its owner. In addition, it will be analyzed how companies can prevent the use of their brands on the internet through the use of hashtags. Thus, a search was performed on the Google Scholar platform, with the keywords: "legal liability", "CONAR", "pandemic", "Consumer Code", "Copyright", “Trademarks" and "Hashtags". In addition, physical books dealing with the market perspective and its economic and cultural impacts were consulted.

The Covid-19 pandemic has proved disruptive changes in Brazilian education with the migration from in person to online teaching using digital platforms. Education professionals had to adapt to the new reality and to employ a considerable flow of information throughout the world wide web, involving personal data and teaching materials protected by intellectual property. This reality motivated the realization of this study, which was carried out by exploratory and bibliographical research on the use of digital platforms in remote education with a case study in a Higher Education Institution of the Federal District to analyze the benefits of remote teaching and the implications on information security to the protection of personal data and intellectual property in according with the General Data Protection Law. The research was applied because it seeks to use the knowledge obtained to solve problems arising from this teaching modality. Preliminary research results revealed that the change from in person to online teaching brought benefits and new challenges for educational inclusion, imposed the adoption of new teaching strategies for teachers and the need of training, and information security policies to comply with legal protection adequate personal data and intellectual property involved in academic processes.

Innovating under normal conditions with resources and strategy prepared and set aside for this purpose is an arduous task for companies in general, and in public sector companies the situation is even worse, given the restrictions and bureaucracy imposed by the State. This work aimed to stimulate intrapreneurship within a public sector financial institution through the study of four innovation fronts (innovation programs, idea bank, experimentation, and intellectual property), contemplating an entry, construction and exit flow. of an innovative solution. The methodology used was the bibliographic research and the case study with an on-site survey of information about the existence of some stages of the proposed innovation fronts. The results presented in the current scenario of the company contemplated initiatives with something created and/or in progress on the innovation fronts. However, the intellectual property front was prioritized and for which a proposal to improve asset management was elaborated. On this front, it was observed that the management of intellectual property was conducted manually through Excel spreadsheets. Finally, it was proposed to automate the intellectual property process through three phases: creation of an intellectual property backlog, result indicators and a monitoring panel for these assets.

The objective of the present study is to propose an organizational innovation in the internationalization process of the University of Brasília (UnB), evaluating its implementation based on the guidelines of the Internationalization Policy for the period 2018-2022 and the current Institutional Development Plan. The context of internationalization in which the Higher Education Institution (HEI) is inserted will be analyzed, as well as the need to promote internationalization as established in the Legal Framework for Science, Technology and Innovation in Brazil, considering the HEI as a Scientific, Technological Institution and Innovation (ICT). Considering UnB's innovation and internationalization panel, an exploratory research will be carried out, which will consist of gathering information on the development of its internationalization process. This collection of information will be analyzed qualitatively, in the description of the results presented so that it is possible to identify the internationalization status of UnB and compare it to an at-home internationalization model, according to the theoretical characterization proposed by Jane Knight (1994, 2003, 2005, 2020). It is expected to identify the advantages and weaknesses of this process to know how internalization is developed in the institutional dimension of UnB.

This paper analyzes Law No. 13,123 of 2015, the concepts of the forms of protection for traditional knowledge and the conditions for indigenous peoples, traditional communities and traditional farmers to receive benefit sharing for access to their knowledge associated with genetic heritage. Only in cases where this knowledge has an identifiable origin and when it results in the economic exploitation of a finished product, will a given indigenous population or traditional community that created, developed, holds, or conserves the exploited traditional knowledge be entitled to monetary or non-monetary benefit sharing. According to the legal framework, cultural inventories, records in registries or databases, and scientific publications are the main forms of recognition of traditional knowledge associated with genetic heritage. Given the limitations of public policies to identify and generate information systems on the immense body of knowledge, know-how, creations, innovations, and practices of traditional peoples and communities associated with biodiversity, the legal protection against illegal exploitation and the proper sharing of benefits provided for in the legislation do not occur satisfactorily. The objective of this study was to evaluate how the main existing programs and instruments for registering intangible cultural assets in the country can contribute to the inventory and safeguarding of traditional knowledge associated with biodiversity, which, according to Law 13,123, is part of Brazil's cultural heritage. The methodology used to conduct the research was inductive, conducted through bibliographic and documentary research and the qualitative method. The study showed that the lines of action of the National Intangible Heritage Program, managed by the Institute for National Artistic and Historical Heritage (IPHAN), especially the macro-process of Identification of Intangible Cultural Property, is an important instrument for indigenous populations, traditional communities and traditional farmers to strengthen their autonomy in the protection, use and transmission of their traditional knowledge, aiming at the sustainability of their ways of life and their territories, and, effectively, receive the due benefits when third parties appropriate their knowledge.