Banca de DEFESA: Juliana Ramos Parreira de Souza

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Juliana Ramos Parreira de Souza
DATE: 06/07/2023
TIME: 10:00
LOCAL: videoconferência
TITLE:

IS THE SUSTAINABLE CONSUMPTION OF CLOTHES AN UTOPIA? Study on the consumption behavior of consumers with knowledge of the socio-environmental impacts of the clothing industry.

KEY WORDS:

sustainable consumption, clothes, apparel, fashion industry, conscious consumption

PAGES: 115
BIG AREA: Outra
AREA: Ciências Ambientais
SUMMARY:

We live in a consumerist society, where social and economic relations are measured by what is consumed and how much is consumed. This society, and its way of life, conflicts with the Sustainable Development Goals. The necessary measures to minimize the social and environmental impacts of this new society are complex and interdisciplinary. Apparently, the consumer is a key element for such transformations, especially those with sustainable behavior. The fashion industry is a clear reflection of all the issues present in a society centered on consumption, excessive production and disposal, high pollution, labor issues and a complex production chain involved. In it, the consumer, generally manipulated by various stimuli, assumes a behavior of compulsive consumption. However, there is a minority consuming according to the pillars of sustainable development and they were the subjects of this research. Is sustainable consumption behavior the result of knowledge about such problems? What is needed for more consumers to change their consumption behavior? These are questions that guided this research divided into two stages. In the first one, through a survey, 178 participants were evaluated, the level of knowledge (good, medium, weak) regarding the environmental and social impacts of the fashion industry and the level of consumption behavior (degrading, potential, unsustainable, almost perfect, ideal). In the second stage, through semi-structured interviews, 20 participants from the first stage with a good level of sustainable consumption were interviewed in order to identify what led them to develop such a sustainable consumption behavior. As main results, it was identified that, although there is no causal relationship, knowing about the impacts influences consumers to have better purchasing behavior, in addition to being an important educational channel. The more sustainable consumption of clothes emerged as an evolution of sustainability in other day-to-day practices, under the influence of environments and close people, and practical experiences with consumerism and problems in the clothing industry. These are the main factors that influenced the change in the interviewees' behavior.

BANKING MEMBERS:
Externa à Instituição - MARIA DE FATIMA FERREIRA PORTILHO - UFRRJ
Presidente - 225.344.311-53 - ELIMAR PINHEIRO DO NASCIMENTO - Paris V
Externo ao Programa - 2143715 - JOAO PAULO FARIA TASSO
Interno - 1385659 - MAURO GUILHERME MAIDANA CAPPELLARO