Scientific journals and social media: a case study.
Scientific journal in the area of education; Social media; Scientific divulgation; Journal management
Faced with changes in technology, reader behavior and evaluation criteria, scientific journals need to find new ways to publicize their publications, with the objective of democratizing science and, thus, attracting authors and readers, as well as increasing the number of publications. citations to published articles – main metric used for the evaluation of academic journals. In addition to the traditional means of disseminating manuscripts in indexers, repositories and databases, social media (SM), academic, professional, podcasts and collaborative encyclopedias emerge as alternative options for scientific dissemination. This study addresses the communication and scientific dissemination carried out by scientific journals through a systematic literature review on the experiences of academic journals in SM in the period from 2017 to 2022, to then analyze the actions and results of the journal Linhas Críticas, edited by the Faculty of Education (FE) of the University of Brasília (UnB). The research used the procedures of data collection, bibliographic and documentary research, survey and case study. Among the findings of the case study, which covered the actions of Linhas Críticas, the growth of in the total reach of publications in SM stands out; the increase in the number of followers of institutional profiles in SM; and an expressive percentage of authors of submissions who had their first contact with the journal in SM. It is concluded that the use of SM is an important alternative for scientific dissemination, with positive effects also on the number of readers, authors and citations of journals.