Entrepreneurs’ well-being in the Majority World: what is done and what is next, applying the Effort-Reward Imbalance model
entrepreneurship; well-being; the Majority World; effort–reward imbalance; unpaid work; gender inequality.
Although research on the well-being of entrepreneurs has grown rapidly in recent years, significant gaps remain in this field. For example, the literature has not yet reached a consensus on whether entrepreneurs enjoy greater well-being than other workers. Possible explanations for these divergent results include the heterogeneity among entrepreneurs, the scarcity of studies that consider their diverse contexts, and differences in the models used to analyze well-being. The main objective of this thesis is to broaden the understanding of entrepreneurs' well-being by applying a balanced, context-sensitive model in a country from the Majority World, a term referring to countries that together hold most of the world’s population. To achieve this purpose, four interrelated studies were conducted. The first article was a scoping review that identified dominant theories and research trends in the field, revealing a predominance of psychosocial models and a lack of context-sensitive frameworks. The second study was a systematic review, which confirmed the asymmetry of research production and showed that the Global Entrepreneurship Monitor’s (GEM) conceptual dimensions are only partially reflected in literature, with social values toward entrepreneurship notably absent. Building on these insights, the third and fourth studies applied the ERI model to entrepreneurs in Brazil using both survey and nationally representative data (the 2019 Brazilian National Health Survey). Through cluster analyses, four distinct effort–reward profiles were identified in each study, capturing the heterogeneity of entrepreneurial experiences. The third article presented results consistent with the ERI model, showing that profiles characterized by high effort, low reward, and high overcommitment exhibited the poorest levels of well-being, predominantly comprising women. The fourth article presented similar results; however, it differentiated the types of effort, with unpaid domestic and caregiving work emerging as a critical determinant of well-being, particularly among women and non-white entrepreneurs. The results advance theoretical understanding by demonstrating that balance- and context-sensitive frameworks, such as the Effort–Reward Imbalance (ERI) model, effectively capture the heterogeneity of entrepreneurial experiences, especially in the Majority World. They also reveal that the effort devoted to unpaid work is as consequential for well-being as the effort invested in the entrepreneurial venture itself. From a practical standpoint, the findings underscore the need for inclusive and equity-oriented policies and support systems that acknowledge and address structural inequalities, particularly those affecting women and minority entrepreneurs. Taken together, this research contributes to a more holistic and globally relevant understanding of entrepreneurial well-being—one that views diversity and context not as obstacles to generalization, but as vital foundations for meaningful scientific and societal progress.