Banca de QUALIFICAÇÃO: ROBERTO ROSA DA SILVEIRA JUNIOR

Uma banca de QUALIFICAÇÃO de DOUTORADO foi cadastrada pelo programa.
STUDENT : ROBERTO ROSA DA SILVEIRA JUNIOR
DATE: 28/09/2023
TIME: 14:00
LOCAL: PPGA
TITLE:

Maturity, attitudes, encouraging leadership and corporate strategy perceived in the practice of using data mining for effectiveness in redesigning people management policies: a multilevel study

KEY WORDS:

Maturity in the Practice of Using Data Mining, Attitudes Towards the Use of Data Mining, Leadership Encouraging the Use of Data Mining, Adoption of Corporate Strategies for the Use of Data Mining, People Management, Effectiveness

PAGES: 101
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

Organizations currently take advantage of the functionalities of people management systems to contribute to their operational processes, recording a considerable volume of information from their employees or employees. This information practically doubles every two years. The option of implementing a system or process related to ICT (Information and Communication Technology), to take advantage of and process this volume of data, may involve the mobilization of many resources, but can also offer considerable competitive advantages. This strategic decision, according to the analysis of this work, permeates the legitimacy of the data mining topic, reaching the perception and behavior of employees, especially leaders and managers, on the way to deal with this same topic. This thesis is based on the premise that the use of data mining, as a methodological and instrumental strategy for designing people management practices, will depend on individual factors, related to reflection/perception about the limits of its own use, such as behavior of leaders promoting trust and encouraging the use of this instrument. At the same time, there is the premise that the use of data mining will also depend on contextual factors, understood as collective social practices, which will provide guidance, even informal or implicit, regarding socially shared and performed behaviors, such as the maturity of practices associated with data mining, shared social attitudes favorable to the use of data mining and the organizational strategy adherent to products associated with data mining. In the present research, a multilevel modeling is proposed, covering the theoretical relationships hypothesized in terms of their operationalization. It is argued that some variables related to human behavior in organizations, namely: a) the perception of maturity in the practice of using data mining; b) attitudes towards the use of data mining; c) the perception of leadership encouraging the use of data mining; d) the perception of adoption of corporate strategies for the use of data mining; about conditions that are given by work organizations, are able to explain the perception of effectiveness in redesigning people management policies in the practice of using data mining.

COMMITTEE MEMBERS:
Externo à Instituição - ANA CRISTINA BATISTA DOS SANTOS - UECE
Interno - 2562975 - DIEGO MOTA VIEIRA
Presidente - 1719954 - FRANCISCO ANTONIO COELHO JUNIOR
Externa à Instituição - Helga Cristina Hedler - UCB
Interno - 1206020 - LUCIANO ROSSONI