DRINKING AND DRIVING BEHAVIOR: A STUDY UNDER THE THEORY OF PLANNED BEHAVIOR
Theory of Planned Behavior, road safety, driving under the influnce of alcohol, drinking and driving
Driving under the influence of alcohol accounts for nearly one-third of traffic accidents. Although the effects of alcohol on the human body are well-known, the factors leading to this behavior still require deeper analysis. Through Ajzen's Theory of Planned Behavior (TPB) (1991), we sought to identify the salient beliefs and constructs that underlie this conduct. A questionnaire with open-ended items was randomly administered to 192 drivers in the Federal District, the main study, with closed-ended questions to 1,007 individuals, and the behavioral stage returned 79 responses. Content analysis identified behavioral beliefs, normative beliefs, and control beliefs that impact the decision to drink and drive. Factor analysis allowed for correlations between attitude, subjective norms, and perceived control constructs with intention, and among these, in relation to the behavior itself. Results suggest interventions that address urban mobility, risk perception, legal consequences, alcohol effects, and the influence of close individuals.