Banca de DEFESA: NATALIA FERNANDES DE ANDRADE

Uma banca de DEFESA de DOUTORADO foi cadastrada pelo programa.
STUDENT : NATALIA FERNANDES DE ANDRADE
DATE: 19/03/2024
TIME: 14:00
LOCAL: Plataforma Microsoft Teams
TITLE:

_Educommunicative Analysis of thematic productions on HIV/AIDS: application of EducaIndex with young audiences from the Center - West _”

 

KEY WORDS:

“_Educommunication; Health Communication; Health education; HIV/AIDS; EducaIndex; Young people ”

PAGES: 1000
BIG AREA: Ciências da Saúde
AREA: Saúde Coletiva
SUMMARY:

“_According to the WHO, young people aged between 10 and 24 represent a third of the world's population. In Brazil, there are 14,942,442 aged 10 to 14; 16,218,004 from 15 to 19 years old; and 17,152,049, aged 20 to 24, totaling 48,312,495 young people, a population increasingly affected by HIV/AIDS. A public health problem whose impacts, both on the cost of health services and on the promotion and quality of life, can affect them for more than half of their lives. It was observed how the Brazilian Ministry of Health communicates with young people, whether young people identify with the productions and communication carried out by the agency using EducaIndex, a questionnaire to evaluate communication campaigns in various formats. EducaIndex has three axes, which analyze conceptual approaches, observing importance and content; in pedagogy, usability, applicability and suitability for the intended audience; and on the communicational axis, the availability and language used. The instrument brings the sum of all points, and with the total, it can be measured whether the material is of low, regular, good or excellent quality. The analysis took place via poster, jingle and video, productions best evaluated by experts among 651 productions from the Ministry and NGOs. The research spoke to young people from the five Brazilian regions, however this work focuses on the Central-West region, in which 258 young people aged 15 to 24 were spoken to. Assessments vary depending on the construction of the groups and the contexts in which they are inserted, the quality assessment of the materials is between good and regular, the most frequent report is the lack of inclusion of other genders and sexual orientation, and the absence of information more accurate.”

COMMITTEE MEMBERS:
Presidente - 1701960 - ANA VALERIA MACHADO MENDONCA
Externa à Instituição - CRISTIANNE MARIA FAMER ROCHA - UFRGS
Externo ao Programa - 1144234 - EDU TURTE CAVADINHA - nullExterna à Instituição - WANIA RIBEIRO FERNANDES - UFAM
Interna - 1261290 - XIMENA PAMELA CLAUDIA DIAZ BERMUDEZ