This study aims to investigate the sports policy at Universidade Federal do Oeste da Bahia - UFOB, which uses resources from the National Student Assistance Program (PNAES). Based on the case study of UFOB, this study will be able to understand how sport is treated in the PNAES. This program has several actions, but this research will exclusively analyze sport, as far as management and funding are concerned. Some of the steps taken were: to describe the trajectory of university sport within the scope of the Brazilian sport policy, as well as to measure the scope/support of the sport actions promoted by the student assistance policy; to characterize the management model adopted to ensure access to sport in the student assistance policy; and to map the funding assigned to the sport function within the student assistance policy. For these reasons, we used as methodological procedure for data collection the bibliographical and documental research, as well as semi-structured interviews. These methodological procedures made us realize the importance of management and financing to sports at UFOB, as it is through them that it is possible to give access to sports to students. The semi-structured interviews helped us analyze the social phenomena of this study and explain how the sport managers of the UFOB understood it in its entirety. In this study, we examined the management of institutional development and of the sports policy in its entirety, as well as the sports actions that led to the formation of such policy. Also, we sought to analyze the funding, including its sources and direction of application, focusing on its management in the period from 2013 to 2019. The scenario of building a newly created university affected the UFOB's budget allocation for sports and the development of sports project proposals. The data collected on sports show that the university's sports policy developed concomitantly with the implementation of the university, becoming year by year more formalized under pro tempore governance. Thanks to the collaboration of all the members that make up the university, the UFOB sports program has had significant growth potential and is headed for further growth.