Deviant Urbanities, Deviated Territory: Pink Market and Gentrification in an LGBTQIA+ Territoriality in Downtown Florianópolis
urban planning; deviant territory; urban occupation; gentrification; LGBTQIA+
In the last 20 years, reverberations of the collective demands of the LGBTQIA+ movement in the city of Florianópolis are notable, such as the creation of councils and public policy plans aimed at this population. These initiatives, when implemented, are led under a LGBTQIAfriendly governmental urban marketing, focused on the ideas of "Pink Money" and "Pink Market", whose perverse effect is to displace the people who fought for these agendas in the first place, which are the most subalternized within the LGBTQIA+ community. Using certain methodologies, primarily cartographies and historiographies, I seek to trace the arc of the formation of the LGBTQIA+ spatiality in Florianópolis, from the formation of an organized community to the consolidation of these identity agendas in public programs and policies. From this cartographichistoriographical view, I try to understand how the implementation of these policies are either incomplete, or when carried out, they end up commercializing these identity spaces, exacerbating processes of gentrification and urban inequality through gender, race and class intersections within the LGBTQIA+ community itself.