Banca de QUALIFICAÇÃO: VIRGINIA MARIA SOARES DE ALMEIDA

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : VIRGINIA MARIA SOARES DE ALMEIDA
DATE: 10/07/2024
TIME: 14:00
LOCAL: PROFNIT UNB - SALA ON LINE VIA TEAMS
TITLE:

INTELLECTUAL PROPERTY ASSET MANAGEMENT
FROM THE PUBLIC ADMINISTRATION:
the case of the University of Brasilia trademark

KEY WORDS:

Brand; Intellectual property; University of Brasilia .

PAGES: 83
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUBÁREA: Administração Pública
SPECIALTY: Planejamento em Ciência e Tecnologia
SUMMARY:

This work deals with the brand management of the public administration as an intellectual property asset. For the sake of exemplification, the focus of this study is the case of the UnB Brand, an autarchic foundation of indirect public administration. This master's dissertation seeks to subsidize the Intellectual Property Center of UnB (Nupitec) and the Higher Administration of the University with information about the context of the commercial management process of the brand of Supe Educational Institution

COMMITTEE MEMBERS:
Presidente - 1719880 - TANIA CRISTINA DA SILVA CRUZ
Interna - ***.645.096-** - SONIA MARISE SALLES CARVALHO - UnB
Externo à Instituição - FABIO SOARES PEREIRA - UFAC
Externa à Instituição - LEILA FERNANDES DOS SANTOS - UnB