Banca de QUALIFICAÇÃO: Nayara Andressa Alves Borges

Uma banca de QUALIFICAÇÃO de MESTRADO foi cadastrada pelo programa.
STUDENT : Nayara Andressa Alves Borges
DATE: 26/06/2023
TIME: 14:30
LOCAL: online
TITLE:

MARKET ANALYSIS FOR IMPLEMENTING INNOVATIVE STARTUPS

KEY WORDS:

Entrepreneurship, Innovation, Market.

PAGES: 36
BIG AREA: Ciências Sociais Aplicadas
AREA: Comunicação
SUBÁREA: Relações Públicas e Propaganda
SUMMARY:

Based on bibliographic research, the present work addresses entrepreneurship focused on innovation. The objective of the study is to develop a methodology to assist new entrepreneurs through an explanatory and guided technical manual created based on this study, transforming marketing theory into a facilitating approach in order to simplify the process of creating a new business. When starting a company, it is necessary to develop a plan to organize time, investments, and ideas. Planning is the most important stage of creating a company as it aims to prevent or minimize the possibility of unforeseen events and financial losses. Creating a business plan may not be an easy task for the general public who have not invested years of study in marketing and advertising. Thus, the research question focuses on finding a viable and accessible way to guide entrepreneurs and managers of Technology Innovation Centers who provide guidance to incubated companies facing various challenges in running a business. Additionally, the possibility of developing a practical manual accessible to anyone needing to start a business, whether out of desire or necessity, will also be analyzed.

COMMITTEE MEMBERS:
Presidente - 2435455 - MONICA VALERO DA SILVA
Externa à Instituição - CRISTINE ELIZABETH ALVARENGA CARNEIRO - UFOB
Externa à Instituição - KÁTIA BALDUÍNO DE SOUZA