Banca de DEFESA: Magna Pinheiro Pessoa

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Magna Pinheiro Pessoa
DATE: 10/10/2022
TIME: 15:00
LOCAL: webconferência
TITLE:

INTRA ENTREPRENEURSHIP AS A WAY TO STIMULATE INNOVATION IN THE BANKING SECTOR: A CASE STUDY IN A FINANCIAL INSTITUTION

KEY WORDS:

Intrapreneurship. Innovation. Intellectual property.

PAGES: 29
BIG AREA: Outra
AREA: Tecnologia e Inovação
SUMMARY:

Innovating under normal conditions with resources and strategy prepared and set aside for this purpose is an arduous task for companies in general, and in public sector companies the situation is even worse, given the restrictions and bureaucracy imposed by the State. This work aimed to stimulate intrapreneurship within a public sector financial institution through the study of four innovation fronts (innovation programs, idea bank, experimentation, and intellectual property), contemplating an entry, construction and exit flow. of an innovative solution. The methodology used was the bibliographic research and the case study with an on-site survey of information about the existence of some stages of the proposed innovation fronts. The results presented in the current scenario of the company contemplated initiatives with something created and/or in progress on the innovation fronts. However, the intellectual property front was prioritized and for which a proposal to improve asset management was elaborated. On this front, it was observed that the management of intellectual property was conducted manually through Excel spreadsheets. Finally, it was proposed to automate the intellectual property process through three phases: creation of an intellectual property backlog, result indicators and a monitoring panel for these assets.

BANKING MEMBERS:
Externa à Instituição - CRISTINE ELIZABETH ALVARENGA CARNEIRO - UFOB
Externo à Instituição - DINO MACEDO AMARAL
Interna - 1303023 - MARILEUSA DOSOLINA CHIARELLO
Interno - 1774553 - PAULO GUSTAVO BARBONI DANTAS NASCIMENTO
Interna - 1719880 - TANIA CRISTINA DA SILVA CRUZ