TRAINING IN BUSINESS MODELING, ALIGNED WITH ESG AND INTEGRATED INNOVATION PROPELLERS
Business model, ESG, Innovation Helix
The increasingly globalized and connected market, especially with the advancement of internet access and business digitalization, has been providing even greater interactions between companies and between people, also provoking new reflections. With the growing development of startups, both in the aspect of innovation and technologies and in its contribution to the development of the economic ecosystem with the alignment of its governance and socio-environmental impact, this research aims to propose business modeling to make innovative companies, having as reference the propellers of innovation and ESG. A bibliographic exploratory methodology of model proposed in startups integrates them better to the ecosystem of innovation and market opportunities. In a systematized and expository way, the research enabled a model and manual proposal that provide a vision, more integrated, of the business aligned to these concepts, which, consequently, can generate impacts in the initial efforts for the viability of the business, or even during the process of growth/ development of a solution with its customers or stakeholders.