Banca de DEFESA: Luciano Andrade Pinheiro

Uma banca de DEFESA de MESTRADO foi cadastrada pelo programa.
STUDENT : Luciano Andrade Pinheiro
DATE: 22/08/2022
TIME: 18:00
LOCAL: webconferência
TITLE:

The management of brands in football clubs: a study on the use of industrial property and the Pelé Law as a form of protection.

KEY WORDS:

intellectual property; Pelé law; brands; football clubs.

PAGES: 72
BIG AREA: Ciências Sociais Aplicadas
AREA: Administração
SUMMARY:

This research addressed the use of the Industrial Property Law (LPI) and the Pelé Law
as a way of protecting the intangible assets of football clubs, since the LPI legally
protects distinctive signs as long as they are previously registered with the National
Institute of Industrial Property (INPI), while the Pelé Law guarantees legal protection
of denominations and symbols without the need for registration. The objective of this
research was to present a solution to the management of club ́s brands regarding the
decision to register or not their intangible assets, providing them with legal security, in
addition to detailing the special care that the associations must have with the license
contracts. The research was exploratory and descriptive, given the little scientific
production that addresses the topic. For the discussions, a comparison was made
between the Pelé Law and the LPI, a mapping of the clubs that invest in the registration
of their brands and the resulting financial impact, in addition to presenting the case of
Galícia Esporte Clube, a football association that sought the best way to manage your
material assets. In conclusion, the work presented the LPI system as safer for the
management of the intangible assets of the clubs, in addition to detailing the special
care that the associations must have with the license contracts.

BANKING MEMBERS:
Externo à Instituição - VALTON DÓRIA PESSOA
Interno - 1875971 - EDUARDO ANTONIO FERREIRA
Presidente - 2104433 - PAULA MEYER SOARES
Externo à Instituição - RODRIGO MORAES FERREIRA - USP