Political parties; Social movements; Right-wing; Antipolitics
The present study aims to analyze the relations between self-proclaimed right-wing social
movements and the Brazilian party system, focusing on the communication strategies adopted
by the leaders of these movements on Facebook regarding this relationship. This work fits into
the debate on the interaction between social movements, political parties, and populist, anti-
establishment, or anti-political movements, seeking to identify the particularities of the
Brazilian case. To achieve these objectives, posts from the Facebook pages of federal deputies
Carla Zambelli and Kim Kataguiri, elected leaders of NasRuas and MBL, respectively, were
analyzed. The data analysis was conducted in three distinct stages. Firstly, a comprehensive
quantitative analysis of the data was performed. Next, a corpus of text was organized to allow
for an analysis based on word clouds and similarity analyses. Finally, the posts were subjected
to a content analysis guided by classification into categories. The results of this dissertation
corroborate important points from the literature, such as the differences existing within the
Brazilian right and the role of anti-Petism as a unifying element. Additionally, the data indicate
different strategies for integration into the party system at different times, as well as an
inconsistency between the daily political-party activities in the Chamber of Deputies and those
conveyed on the deputies' pages on social media.