Banca de DEFESA: Milva Pinheiro Capanema

APPLICATION OF DATA INTELLIGENCE TO SEBRAE'S ACTIVE SERVICE: AN EXPERIENCE REPORT OF THE SEBRAE PROGRAM IN YOUR COMPANY.

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Sebrae; company; data intelligence; relationship; innovation.

Sebrae has in its history a vast experience in working with agents-professionals at the service of Sebrae who act actively in the search for clients to identify challenges and conversion to Sebrae's relationship strategies. The work of these agents has always remained guided by the search for companies in the scanning model, that is, the agent goes to a place where there are several companies and visits them without any prior information about them. Like this, the objective of this work is to associate innovation with the set of strategies used by agents, through the introduction of data intelligence for effective selection of companies to be visited by these agents and subsequent insertion of clients in relationship programs. The methodology used in the research deals with the bibliographical investigation associated with the analysis of available databases that allow as a result the proposition of a manual of productivity improvements in the project "SEBRAE na sua Empresa", based on the introduction of data intelligence for selection most effective list of companies to visit. With the preparation of the Manual, we have the necessary tool to support the performance of all active UFs in the Sebrae Project in Your Company, which will be able to use the proposed methodology of using data intelligence to optimize results, especially those of processes involving the actions of agents.